Distributor Partner Specialist - Abuja

Overview

This position is dedicated to ensuring the successful execution of Red Bull's distribution and trade marketing objectives by managing relations and activities with Distribution Partners (DPs) within the assigned territory. The role entails aiding business planning, implementing trade marketing initiatives, tracking performance indicators, and fortifying relationships across all departments within the DP.

Key Responsibilities

• Collaborate with the DP and Line Manager to develop the Trade Marketing Plan and Commercial Annex.
• Assist the DP in meeting agreed commercial and trade marketing targets.
• Educate and train DP teams on brand heritage, product trust, and standardized execution models like Perfect Store for each channel and outlet category.
• Identify performance and distribution gaps, then propose actionable plans to address them.
• Conduct both classroom and on-the-job training sessions such as Power Selling, Power Coaching, High Pressure Negotiation, and Conceptual Selling to elevate DP capabilities.
• Monitor key performance indicators, report findings, and collaborate on improving sales opportunities.
• Visit market sales points regularly, dedicating approximately 70% of time to field activities including audits, coaching, and reporting, while the remaining time focuses on planning, meetings, and reporting.
• Oversee trade marketing calendar development and implementation alongside DP and communicate outcomes to the Line Manager.
• Perform spot checks on trade agreement compliance and provide constructive feedback.
• Lead monthly business reviews with DP sales management using scorecard reporting tools.
• Coordinate the ordering and proper management of point-of-sale materials to meet market demands.
• Conduct biannual reviews of return on investment for Red Bull coolers placed in markets.
• Ensure timely distribution, contractual compliance, and reporting on sales, stock, and inventory metrics.
• Promote salesforce motivation through recognition programs and sharing effective practices.
• Support internal financial and operational reporting related to sales, stock flow, POS tracking, and cooler upkeep.
• Leverage business intelligence tools for insight generation and collaborate with Line Manager on market performance assessments.

Performance Indicators

• Adherence to agreed Distribution Partner Specialist (DPS) routine calendars.
• Successful execution of trade marketing plans and commercial annexes.
• Consistent progress against business plan objectives and KPIs.
• Effective and timely implementation and evaluation of trade and consumer promotions.
• Clear, objective, and credible communication to promptly address issues or leverage opportunities.
• Strong internal and external relationships bolstering reputation within the Red Bull network.
• Implementation of best practices and up-to-date market intelligence.
• Majority of time spent in-field supporting operational excellence with professionalism and emotional intelligence.
• Timely delivery of reports and data using standardized templates.

Qualifications and Expertise

• A university degree is mandatory.
• Quick learner and thoughtful operator with robust business understanding.
• Excellent skills in influencing, negotiation, and communication, including training and presentations.
• Strong analytical and numerical capability.
• Demonstrated success in delivering trade marketing plans.
• Creative and approachable personality with an outgoing nature.
• Ability to organize and work independently with a focus on results.
• Proficient with administrative software such as Windows OS, Internet browsers, Word, PowerPoint, and Excel.
• Comprehensive knowledge of trade and competitive landscapes.
• Fluent in English.
• At least 5 years’ experience in sales, preferably within the consumer goods or beverage sectors.
• Familiarity with Abuja, Lokoja, and Jos market environments, particularly in off-trade/open market business.