Meta Ads Specialist

About the Company

The Miraya is a contemporary fine jewelry brand that is redefining the concept of everyday luxury. The brand emphasizes that high-quality jewelry should be both accessible for daily use and durable, merging exquisite design with lasting wearability. Their collections offer sophisticated pieces that seamlessly fit into an active lifestyle.

Role Overview

This on-site full-time position based in Patna involves managing comprehensive advertising campaigns across Meta platforms such as Facebook and Instagram. The Meta Ads Specialist will be responsible for planning campaign architecture, conducting detailed audience research, establishing ad sets and creatives, and optimizing for crucial performance indicators like lead generation, sales, reach, and engagement.

Primary daily activities include monitoring real-time campaign data, analyzing performance metrics through Ads Manager, adjusting bids and budgets, implementing A/B testing protocols, and preparing transparent reports with actionable insights. Collaboration with internal teams is vital to ensure campaigns align with brand specifications, support landing page objectives, and integrate seamlessly into the overall marketing strategy. The specialist must also stay informed about ongoing updates related to platform policies, best practices, and compliance requirements. Effective communication and problem-solving skills are essential for smooth campaign delivery and maximized outcomes.

Qualifications & Skills

• Proficient in Meta Ads Manager, capable of handling end-to-end campaign setup, precise audience targeting, budget management, and ongoing optimization.
• Experienced in performance-driven marketing, with a solid understanding of key metrics such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CTR (Click Through Rate), ROAS (Return on Ad Spend), and conversion rates.
• Ability to collaborate with creative and content teams to produce engaging, brand-consistent advertisements.
• Strong analytical aptitude including data analysis, conducting A/B tests, and report generation through dashboards and analytical tools.
• Knowledgeable about broader digital marketing tactics including sales funnels, landing page improvements, and fundamental tracking mechanisms like pixels, event tracking, and UTM parameters.
• Excellent communication skills to effectively explain campaign results and strategic recommendations to stakeholders.
• Detail-focused with strong organizational abilities to manage multiple campaigns concurrently.
• Previous experience in paid social media advertising or within a digital marketing agency context is advantageous.
• Holds a Bachelor’s degree in Marketing, Business, Communications, or a similarly relevant discipline, or possesses equivalent professional experience.
• Ready to work on-site in Patna and stay adaptive to emerging platform functionality and compliance rules.