Medical Representative

Job Overview

Mardamed Healthcare Private Limited is looking for an energetic and results-driven Medical Representative to enhance the promotion of its healthcare services. This role aims to boost brand visibility, increase patient inflow, and support overall business expansion.

Key Duties

• Create and implement strategic marketing plans for healthcare service promotion.
• Organize and manage both online and offline marketing campaigns to attract patients.
• Drive brand recognition through events, promotional activities, and community engagement.
• Collaborate with internal teams to market new healthcare offerings and special deals.
• Oversee social media accounts, regularly posting relevant and engaging content about health and wellness.
• Work closely with designers and content producers to develop marketing collateral such as brochures, banners, videos, and advertisements.
• Analyze digital campaign performance, preparing monthly progress reports.
• Support website content updates and digital promotional efforts.
• Establish and nurture partnerships with corporations, residential communities, educational institutions, and local groups for health camps and wellness initiatives.
• Identify and pursue new business opportunities and collaborations.
• Coordinate with external vendors, agencies, and marketing collaborators to ensure successful promotional events.
• Plan and execute health camps, awareness sessions, medical workshops, and promotional activities.
• Manage event logistics, including branding materials and vendor setup.
• Ensure smooth execution of marketing activations and community programs.
• Conduct thorough competitor analysis and market research to detect trends and opportunities.
• Collect customer feedback to inform and improve marketing strategies.
• Prepare weekly and monthly reports detailing marketing activities and outcomes.
• Monitor campaign success metrics such as patient inquiries, lead conversions, and marketing ROI.
• Maintain documentation related to marketing budgets, vendor quotes, and expenses.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related disciplines.
• 2 to 4 years of marketing experience within healthcare, hospitals, diagnostics, wellness, or service sectors.
• Knowledge or experience in digital marketing and event management is advantageous.

Skills Required

• Developing and executing marketing strategies and campaigns.
• Proficiency in digital marketing and social media management.
• Event planning and coordination capabilities.
• Experience in establishing corporate partnerships and driving business development.
• Vendor management and ability to compare quotations.
• Coordination of content creation and brand messaging.
• Conducting market research and competitor evaluation.
• Effective communication and presentation abilities.
• Competence in Microsoft Office suite (Excel, PowerPoint, Word).
• Strong multitasking and time management skills.