Measurement Lead - Regional

About the Role and Responsibilities

The Measurement team specializes in analyzing and interpreting advertising effectiveness on TikTok's platform. This role involves collaborating with advertisers and agencies to assess campaign performance, extract actionable insights, and spot opportunities to enhance marketing efforts. As the Measurement Lead for the region, you will oversee Measurement Partners, reporting directly to the Head of Measurement, and play a critical role in shaping measurement strategies that empower informed decision-making and foster client success.

You will engage closely with key clients and agencies to ensure they can effectively measure and understand the returns on their advertising investments on TikTok. Cross-functional collaboration is essential, working alongside Sales, Product Marketing, Measurement Product teams, and Business Marketing to deliver exemplary support and insights.

Success in this role requires a curious, collaborative mindset, combining analytical skills with leadership capabilities to solve complex problems and cultivate talent within the team.

Key Responsibilities

• Lead and nurture a high-caliber team of measurement professionals.
• Collaborate with clients and agencies to provide deep insights into platform advertising performance.
• Partner with revenue and product teams to develop strategic learning plans for clients and agencies.
• Collect and advocate client and agency feedback to influence product development and partnerships.
• Coordinate with regional leadership to provide measurement insights to key stakeholders.
• Work with product and partnerships teams to prioritize effective measurement solutions for the region.
• Engage with global teams to support sustained investment and expansion in measurement, research, and data science capabilities.

Required Qualifications

• Extensive experience in digital advertising, measurement, or marketing analytics, preferably within large marketing organizations, agencies, or measurement providers in the Middle East and/or Africa region.
• Proven leadership in managing analytical teams, with a strong record of fostering effective team cultures and leveraging data for impactful results.
• Bachelor’s degree in quantitative or analytical disciplines, or equivalent practical experience.
• Expertise in applying analytical techniques and experimental designs to resolve complex business challenges.
• Excellent organizational and time-management abilities, adept at prioritizing tasks in fast-paced settings.
• Capability to guide teams through intricate decisions while consistently producing high-quality outcomes.

Preferred Qualifications

• Advanced education in fields such as science, mathematics, operations, business, marketing, or research.
• Experience leading teams with direct client engagement or service orientation.
• Familiarity with attribution methods and frameworks for performance measurement.
• Background working with advertising agencies or data-centric marketing organizations.
• Enjoyment of working in collaborative, dynamic, global environments.
• Awareness of regional industry initiatives or measurement-related organizations.

About TikTok

TikTok stands as the premier platform for short-form mobile video, driven by a mission to inspire creativity and bring joy. With headquarters in Los Angeles and Singapore and offices worldwide, TikTok fosters diverse teams united by innovation and impact.

Why Join Us

Our mission centers on inspiring creativity to enable authentic self-expression and community connection. TikTok values curiosity, humility, and impact, embracing challenges as growth opportunities and maintaining a culture of continuous innovation and resilience.

Diversity & Inclusion

TikTok is devoted to cultivating an inclusive workplace where diverse skills, experiences, and perspectives are celebrated. Reflecting the global communities we serve, we champion diversity as a core value and welcome passionate individuals committed to this vision.

Acknowledgment

Respecting reconciliation, TikTok honors the Traditional Custodians of the lands across Australia, acknowledging their enduring connections to land, sea, and community.