MarTech Specialist – App Tracking

About MultiBank Group

Founded in 2005 in California and currently headquartered in Dubai, UAE, MultiBank Group is a global leader in financial services delivering innovative trading technologies, deep market liquidity, and exceptional customer support. Our offerings span Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs. We serve a global client base exceeding two million users over 100 countries, facilitating daily trading volumes above US$35 billion. MultiBank is highly regulated by more than 18 financial bodies across five continents and has received over 80 industry accolades, reflecting our dedication to excellence, technological innovation, and helping clients achieve their financial ambitions.

Role Overview

We seek a meticulous and technically adept MarTech Specialist to manage and improve our mobile and server-side marketing tracking and attribution frameworks specifically for FX and Cryptocurrency products. This position involves hands-on work with Marketing Measurement Platforms (MMPs) such as Adjust, Firebase, Customer Data Platforms (CDP) like Segment, mobile SDKs, and server-side tracking to guarantee precise tracking of app installs, in-app behaviors, and user journeys with accurate data routing to associated systems. Positioned at the confluence of marketing and engineering, you will collaborate closely with marketing, product development, data, and engineering teams to maintain impeccable data accuracy and attribution across devices and products.

Key Responsibilities

• Implement and continuously manage app tracking solutions for iOS, Android, and server-side tracking consistent with defined strategies.
• Partner with mobile engineers to integrate and update analytics tools, MMP and CDP SDKs, and other engagement platforms.
• Manage mobile data sources for the CDP alongside server-side event ingestion related to app activities.
• Ensure uniformity in event definitions, naming standards, and data structures across all platforms and downstream tools, including web.
• Convert marketing and business needs into accurate, scalable app tracking configurations.
• Support deployment of tracking for new features, markets, and products.
• Maintain comprehensive documentation concerning tracking logic, SDK versions, event taxonomy, and data pipelines.
• Configure and support MMP settings for install attribution, in-app events, ad platform interfaces, postbacks, and privacy frameworks like SKAN and ATT.
• Maintain robust integrations among mobile and server data sources, CDPs, analytics systems, MMPs, and advertising platforms.
• Map app conversions and events to paid media campaigns; manage attribution under privacy guidelines including SKAdNetwork, ATT, and Play Install Referrer.
• Collaborate with marketing to align tracking setup with campaign requirements and ensure data reliability throughout systems.
• Monitor the efficacy of tracking implementations, identify and troubleshoot tracking discrepancies including SDK init issues and regressions.
• Engage cross-functionally with Marketing, Product, Engineering, and Data teams to fulfill tracking needs and enhance data quality.

Required Qualifications and Skills

• Minimum of three years’ direct experience in MarTech and analytics, preferably within FinTech or similarly regulated sectors.
• Hands-on knowledge with Mobile Measurement Platforms (such as Adjust) including SDK integration and event mapping.
• Proficient use of Firebase and Google Analytics 4 for app data streams.
• Experience with Customer Data Platforms like Segment and server-side event ingestion implementing mobile SDKs.
• Familiarity with Apple’s SKAdNetwork, App Tracking Transparency, consent management, iOS privacy protocols, Google Play Install Referrer, IDFA/IDFV, and GAID.
• Bonus: Experience with deep linking technologies including Universal and App Links.
• Strong understanding of major advertising platform setups (Meta, Google Ads, TikTok) and attribution measurement.
• Knowledge of API integrations and CRM or engagement platforms considered an advantage.
• Excellent problem-solving skills and sharp attention to detail combined with adeptness in cross-team collaboration.
• Bachelor’s degree in Marketing, Business Analytics, Information Systems, Computer Science, or a related discipline.
• Background in Forex, Cryptocurrency, or financial services preferable but not required.

Why Choose MultiBank Group?

• Engage with an industry-leading global financial enterprise.
• Receive a competitive remuneration package with extensive benefits.
• Access professional development and career progression opportunities.
• Work in a diverse, inclusive, and energetic environment.
• Become part of an innovative company committed to excellence and shaping the financial future.