Marketing Manager

Role Overview

We are seeking an experienced Marketing Manager to lead the development and execution of marketing strategies aimed at enhancing the retail brand's visibility, increasing store traffic, and boosting sales performance.

Key Responsibilities

• Create and implement marketing plans targeted specifically at retail to increase footfall and sales.
• Design promotional campaigns tailored to retail goals and customer segments.
• Analyze sales metrics, consumer insights, and market trends to guide marketing approach.
• Organize, run, and track the success of retail marketing initiatives including local advertising, in-store promotions, and digital marketing.
• Partner with creative teams to develop marketing collateral such as posters, flyers, and digital content.
• Monitor campaign outcomes and refine strategies based on data-driven results and stakeholder feedback.
• Maintain consistent brand messaging and design identity across all retail marketing channels.
• Supervise the generation and distribution of branded content including social media posts, email newsletters, and website updates.
• Manage in-store displays and signage to enrich customer shopping experiences.
• Lead digital marketing activities like social media engagement, email campaigns, and online advertisements.
• Assess website traffic, social media interaction, and digital sales to optimize online marketing efforts.
• Use social media platforms to connect with customers, promote events, and manage inquiries.
• Develop customer loyalty programs, special promotions, and events to increase engagement and retention.
• Use customer feedback and preferences to customize marketing efforts and refine the retail environment.
• Plan and execute events such as product launches, sales events, and store openings to attract customers and boost sales.
• Perform market research to monitor consumer behavior, competitor activities, and industry trends.
• Keep track of competitor marketing strategies to identify market opportunities and challenges.
• Prepare detailed reports on marketing results, sales trends, and return on investment for senior leaders.
• Work closely with store managers, sales teams, and other departments to ensure alignment of marketing with retail goals.
• Coordinate with external vendors and agencies for marketing executions and projects.
• Manage retail marketing budgets, monitor expenditures, and ensure cost efficiency.
• Evaluate the financial performance impact of marketing campaigns and initiatives.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Retail Management, or related disciplines is required.
• A master's degree or MBA qualification is preferred.

Experience Requirements

• At least 4 to 5 years of marketing experience, preferably focused on retail marketing.
• Demonstrable success in managing retail campaigns and achieving sales growth.