Marketing Manager

About JB Advanced Engineering

JB Advanced Engineering is expanding its operational footprint both statewide and internationally, dedicated to delivering sustainable power plant solutions. We strive to set new benchmarks in the efficiency of generators and power plant turbines. Our core values emphasize forging enduring and trustworthy relationships with customers, employees, partners, and stakeholders while caring for the communities where we operate. Our team's extensive expertise in turbines and generators benefits our clients significantly. We specialize in Power Plant Services, Erection & Commissioning, Operations & Maintenance, Spares, Troubleshooting, Turbine Refurbishments and Repairs, as well as Generator Rotor and Stator Rewinding and Repairs.

Role Overview

The Marketing Manager will lead branding and marketing initiatives within a B2B industrial context, focusing on strengthening market positioning through brand strategy, trade exhibitions, and digital lead generation.

Key Responsibilities

• Develop and implement corporate brand strategies and positioning guidelines tailored to the manufacturing, engineering, and steel industries.
• Plan and manage large industrial trade exhibitions, expos, and client engagement events.
• Direct digital marketing efforts including SEO, LinkedIn campaigns, and production of whitepapers and technical case studies to attract inbound B2B leads.
• Design and execute dealer engagement initiatives supporting national and global sales operations.
• Manage public relations activities, media presence, and institutional communications.
• Possess a strong understanding of power sectors such as thermal power, steel, and hydro industries.

Candidate Requirements

• Bachelor’s degree in Mechanical Engineering (B.Tech or B.E.).