Marketing Manager, Maritime

Job Overview

We are actively seeking a skilled and driven Marketing Manager specialized in maritime to spearhead our marketing efforts within the maritime sector. This role is ideal for someone passionate about the maritime industry with proven success in crafting strategic initiatives that foster business expansion and enhance brand visibility.

Key Responsibilities

• Design and implement targeted marketing campaigns aimed at maritime, shipping, marine, and associated B2B audiences.
• Translate commercial and marketing goals into detailed campaign strategies, timelines, and expected deliverables.
• Oversee campaigns from conception through execution, monitoring progress, and evaluating performance outcomes.
• Develop marketing materials, sales collateral, and communications tailored to shipowners, operators, maritime service providers, and industry collaborators.
• Facilitate lead generation and cultivate customer engagement within diverse maritime industry sectors.
• Analyze campaign data to identify ways to enhance reach, interaction, and conversion rates.
• Initiate new marketing projects via maritime-related events, trade exhibitions, industry alliances, digital platforms, and dedicated sector channels.
• Collaborate closely with Sales, Product, and Operations departments to strengthen maritime customer relations and commercial ventures.
• Manage relationships with external agencies, creative designers, content developers, and suppliers to produce effective marketing material and campaigns.
• Prepare comprehensive periodic reports on campaign metrics including lead acquisition, conversion, customer onboarding, and return on investment.

Candidate Requirements

• Hold a Bachelor's degree in Marketing, Business, Communications, Maritime Studies, or a comparable field.
• Possess a minimum of 5 years’ experience in marketing, digital marketing, campaign oversight, or B2B marketing, with substantial exposure to the maritime, shipping, marine, port, offshore, or maritime technology areas.
• Demonstrate a solid grasp of the maritime environment encompassing shipowners, vessel operators, ship managers, ports, maritime service suppliers, and related stakeholders.
• Have practical expertise in B2B marketing, managing industry events and exhibitions, executing digital campaigns, content creation, lead generation, and marketing data analysis.
• Exhibit excellent communication, project handling, and stakeholder coordination abilities capable of engaging maritime clients, commercial teams, and sector participants efficiently.

Additional Information

Salary Range: $8,000 to $9,000 per month. Employment type is full-time and onsite, located in Singapore. The successful candidate will play an integral part in expanding our maritime market influence and fostering impactful industry relations.