Marketing Manager - Keemart

Role Overview

We are seeking a seasoned Marketing Manager to lead the brand marketing efforts for Keemart in Riyadh. This role involves crafting and implementing strategies that embed brand positioning, core values, and long-term vision to enhance brand equity, build user trust, and elevate brand preference.

Key Responsibilities

• Lead brand marketing initiatives to strengthen Keemart's market presence.
• Develop and manage content strategies, handling day-to-day operations of official social media channels to maintain a consistent and compelling brand voice.
• Plan and execute integrated marketing communication projects spanning social media campaigns, content distribution, community engagement, and online-offline coordination to ensure unified brand messaging.
• Drive or participate in Corporate Social Responsibility (CSR) and community engagement programs by partnering with NGOs, community organizations, and relevant institutions to create meaningful social impact aligned with brand values.
• Collaborate cross-functionally with teams in user growth, digital marketing, product, and operations to embed brand strategy in product experiences and communications.

Qualifications and Experience

• Over 8 years of marketing experience, preferably with international or regional brands; experience in e-commerce, instant retail, FMCG, or new consumer brand sectors is highly preferable.
• Strong brand marketing mindset with demonstrates success in brand content creation, social media management, and integrated communications supported by measurable outcomes.
• Experience or interest in CSR and social impact projects, with a track record of planning and execution or partnership building to connect social contributions with brand values.
• Proficient in data-driven approaches to evaluate brand performance metrics and optimize strategies based on insights and feedback.
• Experience operating in cross-cultural or international contexts, capable of delivering locally relevant brand communications.
• English language proficiency is mandatory; knowledge of Arabic or experience in Middle Eastern markets is considered a distinct advantage.