Marketing Director

About Seera

Seera is dedicated to producing and distributing cinematic micro-series that resonate with contemporary audiences while deeply reflecting Arab culture, language, and values. The company champions authentic storytelling by regional voices, partnering with local writers, directors, and production professionals to create original, culturally respectful content. Their varied portfolio includes socially relevant dramas and emotionally impactful narratives, designed to engage audiences primarily in Saudi Arabia and wider regions.

Role Overview

The Marketing Director position, based in Dubai with a hybrid work setup, plays a pivotal role in shaping the marketing vision for Seera’s cinematic micro-series. Responsibilities include defining brand positioning, growing audience reach, and steering campaign development across both digital and traditional marketing platforms. Daily tasks encompass market planning, budget oversight, guiding integrated campaigns, and collaborating with content, production, and sales teams to unify marketing efforts with corporate goals.

Key Responsibilities

• Lead formulation and execution of the complete marketing strategy for cinematic micro-series.
• Supervise marketing budget management and resource allocation.
• Direct integrated campaign development to increase audience engagement and brand visibility.
• Coordinate closely with internal teams such as content creators, producers, and sales for cohesive marketing approaches.
• Analyze market trends and campaign performance to optimize strategies through data insights.
• Maintain consistent, culturally aligned messaging that upholds the company's creative values.
• Mentor and develop the internal marketing team to enhance capabilities and performance.
• Manage relationships with external agencies and partners to maximize marketing impact.
• Identify and pursue opportunities for regional and global market expansion.

Qualifications and Requirements

• Robust leadership experience in marketing management and strategy formulation.
• Expertise in market planning and research to effectively target audiences and refine campaigns.
• Proven ability to integrate marketing and sales efforts to drive audience growth and revenue.
• Established track record in entertainment, media, or content-centric sectors, preferably within the MENA region.
• Advanced proficiency in digital marketing, analytics, and branding focused on narrative or episodic content.
• Strong communication and stakeholder management skills, with a knack for cross-functional collaboration.
• Experience leading diverse teams within dynamic, creative work environments.
• Bachelor’s degree in Marketing, Business, Communications, or a closely related discipline; higher degrees are an advantage.
• Fluency in English is essential; proficiency in Arabic and regional cultural knowledge is highly valued.