Marketing Assistant

About the Role

This position is based at Avani Victoria Falls Resort in Livingstone, Zambia. Avani is dedicated to balancing vibrant social atmospheres with functional design, service excellence, and local culinary inspiration. The brand promotes an upbeat service culture valuing genuine hospitality and warm guest experiences. The Marketing Assistant contributes to promoting the hotel’s brand, products, and services through coordinated marketing campaigns, creative content development, and strong relationships with internal teams and external partners. The role supports public relations, manages marketing materials, and helps achieve the hotel’s commercial goals by enhancing brand visibility and guest engagement.

Key Responsibilities

• Support the design, coordination, and implementation of marketing and communication campaigns aligned with business strategies.
• Conduct market research, competitive analysis, and gather data to inform marketing decisions.
• Assist in managing promotional events, partnerships, and brand activations.
• Create and distribute content across social media, email marketing, websites, and other channels.
• Manage and update the hotel’s digital presence to maintain current, engaging, and brand-approved content.
• Track marketing campaign outcomes and prepare performance reports and key metrics.
• Organize marketing calendars, campaign timelines, and project schedules to ensure deadlines are met.
• Maintain marketing collateral, image libraries, and databases.
• Collaborate effectively with internal departments, creative teams, media partners, and vendors to execute marketing plans.
• Provide administrative aid including scheduling, purchase orders, invoicing, and supplier coordination.
• Build and sustain positive relationships with media, industry partners, influencers, and stakeholders.
• Contribute to delivering outstanding guest experiences through impactful marketing activities that increase brand awareness and customer engagement.

Qualifications & Experience

• Completion of Grade 12 certified by the Zambia Qualifications Authority (ZAQA).
• A Diploma or Degree in Marketing, Communications, Public Relations, Digital Marketing, Business Administration, or related disciplines.
• Between one to three years of experience in marketing, communications, or public relations roles.
• Prior exposure to hospitality, tourism, or service sectors is advantageous.
• Familiarity with social media management, digital marketing principles, and content administration.
• Experience producing marketing content for both digital and print platforms.
• Strong verbal and written communication capabilities.
• Proficiency with Microsoft Office suite applications.
• Knowledge of graphic design and content tools such as Canva or Adobe Creative Suite is a plus.
• Excellent organizational skills that allow juggling multiple projects and meeting deadlines.

Essential Competencies

• Marketing and brand management expertise.
• Digital marketing and social media coordination.
• Content creation and copywriting skills.
• Public relations and media interaction abilities.
• Strong communication and interpersonal skills.
• Event planning and coordination aptitude.
• Attention to detail in all tasks.
• Creativity and ability to innovate.
• Effective stakeholder relationship management.
• Excellent planning and organizational capabilities.

Desirable Skills

• Handling social media accounts specifically for hotels or tourism industries.
• Knowledge of photography, basic videography, and graphic design.
• Experience with website content management systems and email marketing platforms.