Market Research Associate (AI-Driven Analytics & Generative Intelligence)

About the Role

Join a forward-thinking team as a Market Research Associate where your analytical abilities and AI skills will drive insightful market intelligence. This position is ideal for individuals who excel at transforming complex secondary data into strategic business narratives through AI-driven tools. Preference will be given to candidates located in Jamshedpur.

Key Responsibilities

• Undertake detailed secondary market research using diverse sources such as premium databases, regulatory documents, and authoritative online publications.
• Analyze competitive scenarios, emerging market trends, and technological innovations to identify business opportunities.
• Use Generative AI technologies like ChatGPT, Gemini AI, and others to craft client-ready presentations, executive summaries, whitepapers, and concise research reports.
• Employ AI-driven tools for sentiment analysis, trend spotting, thematic clustering, competitive benchmarking, and automated data cleaning.
• Develop insightful visual data representations using Python libraries (Pandas, NumPy), advanced Excel functions, and BI tools such as Power BI or Tableau.
• Prepare well-structured, executive-focused reports, including market assessments, competitive intelligence summaries, and technical documents.
• Collaborate with senior analysts on multiple projects while supporting business development and proposal activities.
• Manage and prioritize diverse research assignments, adhering to strict deadlines.

Required Qualifications and Skills

• Bachelor's degree in Business Administration, Marketing Research, Data Analytics, Economics, or related disciplines.
• 0 to 2 years of experience in secondary research, analytics, or business intelligence; fresh graduates with strong technical aptitude encouraged.
• Proficiency with advanced Excel techniques including Power Query, pivot tables, and lookup functions.
• Experience in Python programming for data analysis, particularly using Pandas and NumPy.
• Familiarity with business intelligence platforms like Power BI and Tableau for dashboard creation and data storytelling.
• Hands-on knowledge of Generative AI applications: structuring prompts, refining outputs, validating facts, and automating documentation.
• Strong understanding of AI ethics, bias mitigation, and responsible usage.
• Competency in MS Word and PowerPoint for producing professional reports and executive presentations.
• Additional assets include exposure to research databases (Factiva, Bloomberg, S&P Global), web scraping basics, competitive intelligence tools, basic SQL, and survey platforms like Qualtrics or Google Forms.

Core Competencies

• Strong analytical and critical thinking capabilities.
• Excellent problem-solving aptitude.
• Meticulous attention to detail.
• Keen research-oriented mindset and high curiosity.
• Effective written and verbal communication skills.
• AI-driven efficiency and productivity mindset.
• Capacity to independently manage multiple projects simultaneously.

Unique Aspects of the Role

• Integrates Generative AI deeply into research workflows, boosting automation and insight generation.
• Involves advanced analytics and cutting-edge technology application.
• Opportunity to contribute to impactful, strategy-focused business projects.
• Prepares you for a future emphasizing human and artificial intelligence collaboration.

Additional Information

Ideal applicants are those passionate about leveraging data analytics, market research, and AI to produce actionable strategic insights. Candidates with experience creating whitepapers, industry reports, or engaging data-driven storytelling will be particularly valued.

Note: This role is based in Jamshedpur, Jharkhand, India, and is a full-time position offering a monthly salary range of INR 15,000 to INR 30,000.