Market Research Analyst

About the Role

Join a diversified Investment Group with interests spanning Retail, Fashion, Food & Beverage, Real Estate, Shopping Malls, Hospitality, Entertainment, and Mixed-Use Developments as a Market Research Specialist. This position involves delivering market intelligence, consumer insights, competitive benchmarks, and strategic analysis to assist in investment decisions and business expansion across the Group's various sectors.

Key Responsibilities

• Perform both primary and secondary market research across diverse industries and business domains.
• Assess market sizes, growth opportunities, customer demographics, consumer behaviors, and emerging trends.
• Benchmark competitors by analyzing their market position, pricing strategies, customer experiences, and marketing efforts.
• Design and oversee customer research initiatives such as surveys, interviews, focus groups, and consumer behavior studies.
• Keep abreast of market, retail, real estate, and consumer trends in Saudi Arabia and the broader GCC region.
• Spot potential avenues for market growth and industry innovations.
• Compile detailed market intelligence reports, prepare executive summaries, and offer strategic advice for senior leadership.
• Contribute insights supporting business cases for new projects, developments, and investment ventures.
• Collaborate with internal teams including Strategy, Commercial, Finance, Business Development, as well as external research agencies.
• Translate sophisticated market data into understandable and actionable business insights.

Candidate Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Market Research, Social Sciences, or related disciplines.
• 3 to 5 years of relevant experience in Market Research, Consumer Insights, Strategic Planning, or Business Intelligence.
• Experience working across various industries or within a diversified/investment group setting is highly favorable.
• Proficient in both qualitative and quantitative research techniques.
• Strong commercial acumen with the ability to critically evaluate multiple markets and sectors.
• Capable of producing executive-level reports and strategic recommendations.
• Advanced skills in Excel and PowerPoint.
• Excellent communication skills in both Arabic and English.
• Familiarity with tools such as Power BI, Qualtrics, SurveyMonkey, Nielsen, Ipsos, or comparable research platforms is a plus.