Local Product Experiences Lead, APAC

Role Overview

Approximately 90% of Meta's users are outside North America, and the company is intensifying its international expansion. The Local Product Experiences Lead for APAC spearheads a team of product marketing managers to drive how Meta's applications and services are positioned, launched, and embraced throughout diverse markets in the Asia-Pacific region. This role closely collaborates with global product, policy, and go-to-market teams to ensure that strategies are adapted effectively for local relevance and product adoption, thereby delivering customized product experiences in global markets.

Key Responsibilities

• Lead and nurture a team of product marketing managers across APAC, establishing strategic priorities and fostering a cooperative environment with clear goals, continual feedback, and career development.
• Craft and implement region-specific strategies for Southeast Asia by pinpointing high-impact market opportunities for Meta's products.
• Gain in-depth knowledge of local consumer habits and market dynamics to inform product roadmaps in partnership with global teams.
• Represent regional product marketing perspectives in executive and cross-functional meetings, articulating market requirements and outcomes to senior leadership.
• Create and deploy scalable localization frameworks and playbooks adaptable across diverse APAC markets.
• Manage relationships with regional business teams, agency partners, and external industry bodies to amplify marketing effectiveness.

Minimum Qualifications

• Over 10 years' experience in product marketing, go-to-market strategy, or similar marketing fields within technology or consumer internet sectors.
• At least 3 years of people management experience, including talent coaching, development, and retention.
• Track record of managing marketing teams across multiple countries or regions.
• Experience leading product launches and marketing initiatives across multiple APAC markets with a solid understanding of consumer and business landscapes.
• Ability to collaborate with product management and cross-functional teams to influence product strategy based on market insights.
• Strong communication skills for presenting strategic recommendations and key performance results to leadership in both written and oral formats.

Preferred Qualifications

• Experience applying responsible and ethical AI practices, including risk assessment and bias mitigation.
• Proven ability to integrate AI technologies to enhance workflows and achieve measurable impacts such as improved efficiency and quality.
• Background working in global tech companies with regional responsibilities.
• Demonstrated success creating scalable marketing frameworks for culturally diverse markets.
• Familiarity with regulatory, competitive, and digital ecosystem landscapes across main APAC regions including Southeast Asia, India, and Northeast Asia.
• Professional proficiency in one or more Southeast Asian languages like Bahasa, Thai, or Vietnamese to aid in localization and stakeholder engagement within Southeast Asia.
• Active development of AI-related skills including prompt engineering and agent orchestration, staying updated on emerging AI trends.

About Meta

Meta develops technologies fostering global connection, community building, and business expansion. Since launching Facebook in 2004, it has transformed communication and expanded with apps like Messenger, Instagram, and WhatsApp, empowering billions worldwide. The company is advancing beyond traditional screens to immersive augmented and virtual realities, shaping the future of social interaction beyond current digital and physical constraints. Careers at Meta enable individuals to influence this evolving digital landscape.

Compensation and Benefits

Compensation varies by skills, qualifications, experience, and location and reflects the base salary excluding bonuses, equity, or sales incentives. Meta also provides additional benefits to its employees.