Lead Product Manager - Discovery

About the Role

The Lead Product Manager - Discovery at Floward directs how customers navigate and choose products on the platform. This role is responsible for all major discovery touchpoints including Search, Browse, Homepage, Product Detail Pages (PDP), Content Management System (CMS), Catalog Experience, and Occasion-specific journeys. The objective is to enable customers to locate relevant offerings quickly and seamlessly, thereby enhancing conversion, revenue, and customer satisfaction through improving the top-of-funnel experience.

Core Responsibilities

• Develop and steward Floward’s vision for discovery features across Search, Browse, PDP, SEO, and Catalog technologies.
• Analyze customer behavior shifts to inform strategy and plan long-term projects.
• Create occasion-centered discovery pathways aimed at boosting relevance and optimal browsing.
• Construct and manage an integrated roadmap incorporating improvements in Search, Browse, PDP, SEO, CMS, and Catalog systems.
• Prioritize work by value to customers, impact on business results, and feasibility of technical implementation.
• Balance rapid, experimental initiatives with substantial system upgrades.
• Lead cross-functional squads through all product development phases including discovery, planning, delivery, and continuous enhancement.
• Author product requirement documents, set key performance indicators, collaborate with engineering teams, and coordinate product releases.
• Conduct and manage A/B testing and review outcomes to optimize features post-launch.
• Engage regularly with teams across UX, Engineering, Data, Marketing, Category Management, Operations, and Customer Success to ensure alignment.
• Collaborate with other product managers responsible for Purchase Experience, Flywheel, and Payments to ensure a unified customer funnel.
• Deliver clear presentations on insights and recommendations to senior leadership.
• Manage and mentor a junior product manager specializing in SEO and organic acquisition strategies.
• Foster a culture of product-centric thinking, experimentation, and customer-first delivery within the squad.
• Aid in hiring and onboarding new product team members as the organization grows.
• Leverage customer insights and data analysis to uncover pain points and measure performance of discovery features.
• Partner with Data teams to define relevant metrics, develop dashboards, and assess experiment results.
• Lead SEO strategy efforts and maintain foundational technical SEO to support expansion into multiple markets.

Qualifications & Experience

• 5 to 8 years of product management experience, particularly in e-commerce, marketplaces, or platforms emphasizing discovery and search functionalities.
• Demonstrated ownership of discovery systems such as Search, Browse, Catalog, or SEO.
• Strong analytical skills, proficiency with SQL, experimental methodologies, and dashboard analytics.
• Experienced in leading cross-functional teams and managing agile delivery processes.
• Clear UX sensibility with capability to convert insights into intuitive discovery workflows.
• Experience mentoring or managing other product managers is advantageous.
• Additional expertise in ranking algorithms, personalization, technical SEO architecture, or catalog system management is a plus.

Company Overview

Established in 2017, Floward is a leading online flower and gifting service delivering a seamless customer experience. The company sources fresh flowers daily from premium growers worldwide and offers unique floral arrangements alongside a curated range of gifts like chocolates, perfumes, and cakes for various occasions. Operating in 36 cities across nine countries in the MENA region and the UK, Floward ensures same-day delivery with its own refrigerated transport fleet, guaranteeing fresh arrival to customers.