Lead Generation Executive

About the Role

HeapTrace Technology seeks a seasoned Business Development Executive to spearhead outbound lead generation for its international IT services segment. This pivotal position, based in Pune office, demands an individual with proven abilities in identifying and engaging high-level decision-makers across global markets, primarily USA and Europe.

Core Responsibilities

• Create well-targeted prospect lists utilizing LinkedIn Sales Navigator and Apollo.io, focusing on criteria such as industry sector, company size, geography, and key roles including CEO, Founder, and CTO.
• Conduct daily LinkedIn outreach activities including sending connection requests, crafting personalized messages, and performing follow-ups to foster new connections.
• Develop and dispatch customized manual email campaigns informed by thorough research on potential clients' businesses.
• Maintain precise and up-to-date contact information for leads.
• Monitor market trends and purchasing signals to strategically prioritize outreach efforts.
• Continuously refine messaging and targeting tactics to boost response rates.
• Engage responsive prospects to assess their budget, authority, needs, and timeline, qualifying leads accordingly.
• Schedule and coordinate discovery or introductory calls for the senior sales team with qualified leads.
• Prepare concise briefs summarizing each meeting prior to handover.
• Keep the CRM system and tracking documents current with all lead, communication, and follow-up data.
• Generate and share daily and weekly performance reports with the management, detailing outreach volumes, replies, and meetings secured.

Required Qualifications and Experience

• Minimum of 3 years in lead generation or outbound business development within an IT services environment.
• Proficient with LinkedIn Sales Navigator and experienced in manual personalized email outreach to international decision-makers.
• Experience engaging US and/or European markets.
• Strong command of English, both written and verbal, suitable for professional communication and introductory calls.
• Familiarity with IT services domains such as web development, mobile applications, AI/GenAI, and software development.
• Holds at least a bachelor's degree in IT, Computer Science, Business, or related disciplines.
• Availability to work from the Pune office.

Preferred Skills

• Familiarity with Apollo.io, email verification software, and CRM platforms.
• Experience in cold calling techniques.
• Master's degree in Marketing or a related field is advantageous.