Lead Generation Executive

Job Overview

We are seeking a proactive Lead Generation Executive to join our team on a part-time basis at Clerk-Tech, located in India. This role involves researching and identifying prospective companies and key decision-makers who could benefit from PR and marketing solutions, primarily focusing on growth-stage private companies with strong market presence and revenue potential across diverse sectors like technology and finance.

Key Responsibilities

• Investigate and pinpoint suitable companies and influential leaders for PR and marketing engagements.
• Target privately held, scaling companies with proven market fit and solid financials.
• Explore prospects within industries such as technology, finance, and other expanding business sectors.
• Conduct comprehensive prospect research using LinkedIn, company websites, databases, and other online resources.
• Maintain a consistent weekly flow of qualified leads.
• Craft and dispatch tailored LinkedIn communications and cold emails.
• Implement systematic follow-ups to enhance response and conversion rates.
• Qualify prospects based on company scale, business phase, budget capacity, decision-maker involvement, and potential needs for PR services.
• Identify and engage with CEOs, founders, marketing heads, and other essential decision-makers.
• Convert selective leads into scheduled discovery calls and meetings.
• Follow up on contacts sourced through BNI, networking events, conferences, and existing relationships.
• Research and evaluate BNI members and networking contacts for viable prospects.
• Precisely document all lead information, outreach activities, responses, and follow-up actions within the CRM system.
• Monitor outreach outcomes and continuously refine prospecting approaches and messaging techniques.
• Provide regular reports on lead generation progress, qualified opportunities, and scheduled meetings.

Qualifications and Skills

• 1 to 3 years of professional experience in Lead Generation, B2B Sales, Sales Development Representative (SDR), or Business Development roles.
• Strong expertise in LinkedIn prospecting, cold emailing, lead research, qualification, and appointment scheduling.
• Prior experience working with US or Canadian markets is advantageous.
• Ability to accurately identify decision-makers and promising prospects.
• Proficient with CRM software and lead management processes.
• Excellent communication skills, effective follow-up strategies, strong organizational abilities, and persuasive capability.
• Highly self-driven to maintain a robust and qualified sales pipeline consistently.
• Background in PR, marketing, technology, or professional services sectors is a beneficial asset.

Additional Information

The role requires working a US shift schedule. Compensation is provided at 20,000 to 22,000 INR for 4 hours of work per day.