Lead Generation B2B Specialist

About the Role

We are seeking an experienced B2B Lead Generation Specialist skilled in identifying, engaging, and generating high-quality leads through organic channels and outbound strategies. The ideal candidate should have a hands-on, results-driven approach and the ability to build sustainable processes for prospecting, outreach, and converting contacts into business opportunities.

In this position, you will closely collaborate with Marketing and Sales teams to continuously develop and optimize lead generation strategies.

Key Responsibilities

• Design and execute B2B lead generation strategies using organic and outbound channels
• Identify and target potential companies and contacts
• Manage LinkedIn activities, including personal profiles, company pages, and Sales Navigator
• Create and oversee cold email and outreach campaigns
• Build and maintain contact databases
• Qualify leads and coordinate closely with the sales team
• Contribute to the development of support materials and processes such as landing pages, lead magnets, and communication workflows
• Track performance metrics and continuously optimize activities
• Update and manage CRM systems and contact pipelines

Requirements

• Previous experience in Lead Generation, B2B Sales, or Business Development
• Proven expertise in generating leads through organic and outbound methods
• Practical knowledge of cold email and email marketing
• Proficiency with LinkedIn and Sales Navigator
• Strong skills in prospecting and lead research
• Experience in CRM and database management
• Excellent communication skills and strong command of the Italian language, both written and spoken
• Analytical mindset focused on achieving results
• Ability to work in a structured manner and follow defined KPIs

Advantages

• Experience with Google Ads or Meta Ads
• Familiarity with Marketing Automation
• Background in building and optimizing B2B sales funnels
• Knowledge of various prospecting and lead enrichment tools

What We Offer

• Official employment contract following Albanian labor laws
• Competitive salary and paid professional training
• Opportunities for professional growth within an international company
• Weekends off (Saturday and Sunday)
• Complimentary lunch at partner restaurants
• All official holidays paid in accordance with labor regulations

Additional Information

If you believe your profile and career goals align with this role, please send your resume. All applications will be handled with complete confidentiality according to current personal data protection legislation. Candidate data will be used solely for recruitment and selection purposes.