Lead Generation Associate

Company Overview

Since its inception in 2005, Wego.com has been dedicated to helping travelers discover valuable and inspiring experiences worldwide. With millions of users monthly, the company strives to simplify the process of planning and booking flights, hotels, and trips for all types of travel, whether for adventure, work, or family.

Team Introduction

WegoPro is the corporate travel and expense management platform offered by Wego, designed to assist businesses in booking flights and hotels while managing travel expenses effectively in one integrated system. Saudi Arabia represents a critical growth area for WegoPro, and this role will be the first focused lead generation position within the Saudi market, working closely alongside the Riyadh-based sales team.

Role Summary

As a Lead Generation Associate, your primary responsibility will be to spearhead outbound prospecting activities targeting the Saudi business market, converting potential accounts into qualified sales meetings for the Riyadh sales team. Your outreach channels will include cold emails, phone calls, and LinkedIn strategies to engage the right buyers effectively, cultivate relationships, and maintain a healthy pipeline of qualified leads.

Key Responsibilities

• Develop and sustain a continuous flow of qualified B2B leads for WegoPro within Saudi Arabia.
• Achieve established monthly, quarterly, and yearly goals concerning the number of qualified meetings scheduled and pipeline growth.
• Collaborate with sales to optimize targeting strategies and messaging based on conversion data.
• Work with marketing and content teams to customize outreach communications specifically for the Saudi market.
• Manage outbound lead generation activities using cold email, cold calls, and LinkedIn tools such as InMail and Campaign Manager.
• Maintain consistent follow-ups to establish and enhance rapport with prospects throughout the sales cycle.
• Stay well-informed about WegoPro’s offerings to confidently address any product-related inquiries from prospects.
• Cooperate closely with the Riyadh sales team from account identification through to meeting bookings.
• Develop and uphold knowledge of the Saudi travel market, competitor landscape, and target customer profiles.

Requirements

• Bachelor’s degree in Business Management, Marketing, or a related discipline.
• Between 2 and 3 years of experience in B2B lead generation with a focus on outbound campaigns, including cold emailing, calling, and LinkedIn outreach.
• Fluency in both written and spoken English and Arabic is mandatory.
• Strong communication, interpersonal, and organizational capabilities.
• A data-driven mindset with robust analytical skills to measure performance and inform improvements.

Additional Information

• Highly motivated and passionate about succeeding in a dynamic startup environment.
• Eager to learn and contribute as part of a skilled and experienced team.