Junior Media Buyer

About the Role

Arkan Marketing Services seeks a performance-driven Junior Media Buyer to oversee and enhance paid digital advertising campaigns across platforms such as Meta, TikTok, Snapchat, and Google. The candidate will be responsible for analyzing both campaign metrics and creative outputs to identify performance drivers, act swiftly to optimize campaigns, and improve profitability consistently. This position demands daily hands-on management, detailed testing, precise tracking, comprehensive reporting, and full accountability for campaign results.

Key Responsibilities

• Design, launch, manage, and refine paid ads on various digital platforms including Meta, TikTok, Snapchat, and Google.
• Conduct daily monitoring of campaign performance, budget use, and outcomes.
• Measure key metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rates, revenue, and average order value.
• Execute structured tests on audiences, creatives, messaging hooks, offers, placements, and campaign setups.
• Identify successful ads to scale while ensuring profitability.
• Reduce inefficiencies by pausing weak campaigns and reallocating budgets effectively.
• Create and optimize campaigns focusing on prospecting, retargeting, catalogues, and conversions.
• Manage multiple concurrent campaigns, accounts, budgets, and priorities.
• Collaborate with content and design teams to request fresh creatives informed by data insights.
• Provide actionable creative feedback regarding formats, messaging, hooks, offers, and ad angles.
• Analyze website elements such as landing pages, product pages, checkout processes, and overall site performance when campaign issues occur.
• Set up and validate tracking tools including pixels, events, UTMs, product feeds, catalogues, and conversion tracking.
• Verify attribution data accuracy across advertising and analytics platforms.
• Generate weekly and monthly performance reports delivering clear insights and recommendations.
• Keep abreast of platform updates, new ad formats, policy changes, and trends in performance marketing.
• Take full ownership of campaign outcomes and continuously seek profitable growth opportunities.

Qualifications

• Practical experience as a Media Buyer, Paid Media Specialist, or similar performance marketing role.
• Proficiency with Meta Ads Manager is essential.
• Experience with TikTok, Snapchat, or Google Ads is highly advantageous.
• Sound understanding of e-commerce, customer acquisition, digital sales funnels, and conversion-driven campaigns.
• Strong analytical skills to interpret campaign data and make quick decisions.
• Knowledge of creative and audience testing, ad messaging, offers, and campaign structuring.
• Proven ability to handle multiple campaigns, accounts, and budgets simultaneously.
• Familiarity with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel, UTMs, and conversion tracking.
• Experience with Shopify, product feed management, catalogue campaigns, landing pages, and conversion rate optimization beneficial.
• Background working with fashion, luxury, retail, beauty, or e-commerce brands is a plus.
• Experience managing significant ad budgets and scaling profitable campaigns preferred.
• Excellent organization, time management, communication, and reporting skills.
• Proactive and able to work independently without close supervision.
• Ability to thrive in a fast-paced environment and respond rapidly to performance changes.
• Strong English proficiency; Arabic language skills are advantageous.
• Must be based in Qatar and able to work full-time on-site in Doha.