Junior Conversion Rate Optimization Manager

About Emma – The Sleep Company

Emma was founded in 2015 and has expanded to become the largest direct-to-consumer sleep brand globally, operating in over 20 markets and managing more than 35 stores across Europe. The company's mission centers on creating sleep comfort products that help customers wake up feeling their best every day. Emma's products have garnered worldwide trust and endorsements from leading consumer organizations. The company fosters a workplace culture that values ownership, collaboration, and continuous learning, with a diverse team from over 70 nationalities sharing the goal of growth and impact.

Role Overview

We are seeking a motivated and analytical Junior Conversion Rate Optimization (CRO) Manager to join our expanding CRO team. This role involves managing the entire experimentation cycle to improve customer experience and business outcomes. You'll collaborate closely with cross-functional teams including Product, UX, Design, Engineering, and eCommerce to implement and analyze A/B tests, extract insights, and enhance performance.

Key Responsibilities

• Propose and rank A/B test ideas grounded in customer insights, analytics, and strategic goals.
• Formulate clear hypotheses and detailed experiment plans.
• Set up, quality-check, launch, and supervise A/B tests on the company's experimentation platform.
• Analyze experiment data and provide clear, actionable recommendations.
• Perform deep data analysis to understand customer behavior and identify optimization prospects.
• Refine previous experiment learnings to consistently better the user journey and conversion rates.
• Collaborate effectively with Product, UX, Design, Engineering, and eCommerce teams to prioritize and deliver experiments.
• Communicate experiment outcomes and proposals to stakeholders clearly and persuasively.
• Maintain precise documentation of experiments, intel, and best practices.
• Support cultivating a strong culture of experimentation throughout the organization.

Candidate Profile

• 2 to 4 years of experience in Conversion Rate Optimization, digital optimization, web analytics, UX, or associated areas.
• Comprehensive knowledge of the CRO process, including opportunity identification, result evaluation, and recommendation sharing.
• Proficient with Google Analytics (GA4) or equivalent analytics tools.
• Experience with A/B testing platforms such as AB Tasty, VWO, Optimizely, Adobe Target, or Dynamic Yield.
• Skilled in analyzing both quantitative and qualitative data to develop viable test hypotheses.
• Competent in documenting test plans, hypotheses, and success measures clearly.
• Strong abilities in stakeholder engagement and communication, confident in presenting findings.
• Basic understanding of HTML, CSS, and JavaScript sufficient to comprehend implementation limitations.
• Experience working in agile environments with cross-disciplinary teams including designers, developers, and product owners.
• Fluent in English (spoken and written), with additional languages considered advantageous.

Additional Desirable Qualifications

• Experience with e-commerce platforms.
• Familiarity with UX concepts and customer journey mapping.
• Knowledge of tools for heatmapping, session recordings, and user research such as Hotjar, Microsoft Clarity, or Contentsquare.
• Ability to prioritize experiments using frameworks like ICE, PIE, or RICE.

What We Provide

• A maturing scale-up environment combining start-up agility with scalable impact, ready for building the company’s next phase.
• Opportunities for empowerment and ownership, fostering personal and collective success.
• Structured growth and learning pathways based on the 70/20/10 development model including on-the-job activities, peer learning, and formal training.
• An inclusive and supportive community of intelligent, collaborative colleagues from diverse backgrounds.
• A global working environment with teams spanning over 60 nationalities and four offices worldwide.
• Flexible remote work arrangements, noting that candidates should be based in Portugal or Germany.

Diversity and Equal Opportunity

We are committed to equal opportunity and cultivating an inclusive workplace, welcoming applicants regardless of race, ethnicity, religion, gender identity, sexual orientation, disability status, or age. Our hiring process may involve the use of AI tools to assist in certain tasks, while final decisions remain human-led. More information on data privacy is available upon request.