Intern, Digital Marketing Analytics

About the Role

Join the Digital Marketing Analytics division at Marina Bay Sands to gain hands-on experience in social media data reporting, performance analysis, campaign tracking, and improving social listening procedures. This role offers a rewarding opportunity to learn how social media effectiveness is measured, insights communicated, and reporting workflows enhanced for efficiency and scalability.

Key Responsibilities

• Assist with internal reporting for social media, including competitive analysis and benchmarking.
• Understand and work with essential social media metrics such as reach, impressions, engagement, engagement rate, and click-through rate; learn how these are calculated and reported.
• Examine conversation trends, sentiment, buzz volume, and potential engagement opportunities by conducting regular social listening.
• Create clear, visually appealing reports and presentations for marketing teams and executives.
• Offer actionable insights and recommendations by analyzing social media performance beyond surface-level results.
• Evaluate ongoing social media and analytics reports to find redundancies and potential improvements.
• Combine fragmented reports into reusable templates to minimize manual efforts and enhance consistency.
• Standardize and document key metrics, definitions, and reporting methodologies used across teams.
• Contribute to enhancing dashboards and reporting outputs, including logic, layout, and filter adjustments.
• Help develop internal standard operating procedures (SOPs), naming conventions, and governance policies related to reporting.
• Suggest simple, practical improvements for reporting workflows and data delivery.
• Support campaign tracking and report performance for social media marketing initiatives.
• Assist in monitoring paid social campaigns and prepare summary reports.
• Ensure automated or recurring reports from social marketing tools meet stakeholder expectations and relevance.

Qualifications and Skills

• Currently enrolled in a Bachelor's program in Marketing, Business Analytics, or a related discipline.
• No prior experience necessary; thorough training will be provided.
• Basic understanding of social media metrics and enthusiasm for learning how to measure performance.
• Exposure or interest in analytic tools such as Python, R, Power BI, or SQL is advantageous.
• Experience with reporting, dashboard creation, or analytics software is a plus.
• Strong analytical skills with the ability to interpret data and extract meaningful insights.
• Effective written and verbal communication skills for clear presentation of findings.
• Attention to detail and organized approach to documenting data logic, workflows, and definitions.
• Self-motivated and proactive attitude with eagerness to learn and contribute initiatives.

Diversity & Compliance

Marina Bay Sands is devoted to fostering a diverse, equitable, and inclusive workforce. The company provides equal opportunities and expects employees to comply with operational rules, policies, and ethical standards.