Integrated Media Planner

About Publicis Groupe

Publicis Groupe stands as one of the world's leading communications entities, headquartered in Paris since 1926, operating in over 100 countries. It connects talent to a global network comprising 80,000 experts in data, technology, media, creativity, strategy, and business transformation. In Singapore, its primary hubs include Publicis Communications—home to renowned agencies like Publicis Worldwide and Leo Burnett—and Publicis Media & Digital, incorporating brands such as Starcom and Zenith that focus on data-driven and digital-first media strategies. Additionally, Publicis Sapient and Publicis Commerce drive digital transformation and commerce excellence.

Role Responsibilities

• Oversee daily campaign planning and management activities.
• Build a strong foundation in media research methodologies.
• Formulate media strategies and channel recommendations, creating detailed media plans with justified rationale.
• Coordinate with media vendors and internal teams to review and develop media proposals.
• Perform competitive media tracking and conduct quarterly reviews, alongside monthly updates on media trends.
• Negotiate rates and value additions with media vendors to optimize spending.
• Manage offline advertisement bookings and direct insertion orders with various media vendors.
• Execute digital campaign setups across ad servers and social platforms including Meta, LinkedIn, TikTok, and Google Ads.
• Prepare copy instructions and material specifications; collaborate with creative agencies and media vendors to meet submission deadlines.
• Advise and implement site-tagging requirements on client websites and apps to ensure proper ad serving and tag functionality.
• Monitor campaign performance and generate reports at intervals aligned with client or campaign agreements (weekly to monthly).
• Generate comprehensive end-of-campaign reports highlighting insights and recommendations.
• Ensure campaigns are accurately updated in financial systems.
• Assist finance teams in resolving vendor invoice discrepancies.
• Coordinate timely invoicing with buyers for completed campaigns.
• Support annual account reviews and audits with relevant stakeholders.

Candidate Qualifications

• Experience ranging from prior internships up to two years in media planning or marketing roles.
• Exposure to both traditional and digital media platforms is preferred.
• Strong attention to detail with the capability to organize and prioritize tasks effectively under tight deadlines.
• Adaptability to change and eagerness to stay updated with industry developments.
• Effective communication skills, both written and verbal, suitable for interactions with internal teams and external partners including clients and vendors.
• Competence with numeric data and ability to transform data into analytical insights.

Additional Information

Starcom, under Publicis Media, is part of a global agency network that includes brands such as Performics, Spark Foundry, and Zenith. Publicis Media operates in over 60 countries with more than 23,000 professionals, focusing on digital-first and data-driven solutions to provide client value and foster growth in a platform-centric environment.