Influencer & Content Marketer

About the Role

Kerala Secrets is seeking a dynamic and imaginative Influencer & Content Marketer to lead and oversee influencer marketing initiatives on-site in Tirupati Urban. This full-time position requires managing influencer campaigns, ensuring effective communication, and optimizing influencer collaborations.

Key Responsibilities

• Investigate and select appropriate influencers aligned with our product offerings
• Develop and maintain a comprehensive database of influencers
• Engage and communicate efficiently with influencers to build strong relationships
• Negotiate terms relating to collaboration fees and deliverables
• Oversee the entire campaign cycle from influencer selection through to content posting
• Collaborate with influencers to gather content and ensure adherence to timetables
• Support the creation of engaging hooks, content concepts, and scripts
• Analyze Instagram trends and successful influencer content strategies
• Monitor and report on campaign performance, budgets, and outcomes
• Keep detailed records of campaigns and continuously enhance influencer marketing processes

Required Qualifications and Skills

• Preferably 1 to 2 years of experience in influencer, social media, or content marketing
• Solid knowledge of Instagram platform and influencer content creation
• Effective communication and negotiation abilities
• Strong research skills and diligent follow-up approach
• Creativity with a keen interest in hooks, Instagram Reels, and storytelling techniques
• Comfortable using spreadsheet tools like Microsoft Excel or Google Sheets
• Well-organized, proactive, and ready to take full ownership of responsibilities
• Eager to stay updated on current influencer marketing trends

Additional Information

Experience with Direct-to-Consumer (D2C) brands, particularly in beauty, skincare, or lifestyle sectors, will be considered advantageous.

Compensation

The monthly salary range for this position is ₹25,000 to ₹30,000.