Influence Manager

About the Role

We are seeking a skilled Influence Manager to join our team based in Lusaka, Zambia. The successful candidate will take charge of building robust influencer partnerships and managing campaigns tailored to the local market.

Key Responsibilities

• Source and connect with prominent local influencers and content creators across platforms such as Instagram, TikTok, YouTube, X, and Facebook.
• Lead negotiations for partnership terms, arrange contracts, and oversee these collaborations throughout their lifecycle.
• Design and implement influencer-driven campaigns aimed at boosting brand visibility and driving user registrations and first-time deposits.
• Establish and nurture a strong network of local influencers for sustainable, long-term collaborations.
• Manage a portfolio containing 3 to 5 influencer partnerships, ensuring content excellence and timely publishing.
• Analyze campaign metrics including Reach, Engagement Rate, Cost Per Acquisition, First Time Deposits, Return on Investment, and Customer Acquisition Cost to measure performance.
• Stay abreast of competitor activities and emerging trends in Zambia's influencer marketing landscape to identify new opportunities.
• Oversee campaign budgets and continually optimize costs related to user acquisition.

Candidate Profile

• Minimum of three years’ experience in influencer marketing, creator relations, or related roles.
• Prior involvement in the iGaming, betting, or sportsbook industries will be viewed as a strong advantage.
• Insightful knowledge of Zambia's influencer environment and social media platforms.
• Exceptional negotiation and interpersonal communication abilities.
• Competence in performance marketing metrics paired with strong data-driven decision-making skills.
• A proactive, well-organized, and goal-focused working style.