Inbound Marketing Specialist

About the Role

A&A Associate is seeking a motivated and customer-centric Inbound Marketing Specialist to join our team in Dubai. The successful candidate will oversee managing inbound inquiries across multiple digital channels such as WhatsApp, email, phone, and social media. They will engage potential clients, qualify leads, and ensure prompt referral of qualified opportunities to the designated Sales team using Zoho CRM.

Key Responsibilities

• Handle and respond promptly to inbound inquiries via WhatsApp, email, calls, social media, and other online platforms.
• Assist in WhatsApp and email marketing campaigns by dispatching messages, tracking replies, and interacting with interested prospects.
• Follow up with campaign respondents to gather information about their needs and uncover potential business prospects.
• Supervise incoming emails and ensure timely, professional responses to queries.
• Review social media comments, messages, and inquiries, engaging effectively with prospective customers.
• Utilize effective questioning techniques to identify customer needs.
• Qualify leads following company criteria related to requirements, business needs, location, budget, and suitability.
• Diligently update lead details, communication logs, status, and follow-up actions within Zoho CRM.
• Maintain accurate and complete lead and opportunity records, preventing duplicates or missing data.
• Assign qualified leads to appropriate sales personnel according to defined allocation policies.
• Collaborate with the Sales team to assure efficient and timely lead transfers.
• Track lead follow-ups ensuring no inquiries remain unattended.
• Manage inbound calls and WhatsApp inquiries as needed, providing relevant preliminary information.
• Ensure consistent professionalism and customer-friendly communication across all channels.
• Monitor recurrent inquiries, customer reactions, and lead patterns, conveying valuable feedback to Marketing and Sales teams.
• Support efforts to enhance lead response speed, qualification accuracy, and conversion efficiency within Marketing and Sales departments.

Candidate Profile

• Between 1 and 3 years of experience in inbound marketing, lead generation, customer service, telesales, inside sales, or similar functions.
• Proficient in managing inquiries through WhatsApp, emails, phone, and social media channels.
• Experience working with Zoho CRM or comparable customer relationship management software.
• Excellent communication and customer interaction capabilities.
• Skilled in appropriately questioning prospects to accurately qualify them.
• Clear understanding of processes involving lead management and transition to sales teams.
• Strong abilities in follow-up procedures and coordination among teams.
• Competent in handling multiple simultaneous conversations and inquiries.
• Good organizational skills with meticulous attention to detail.
• Proactive attitude, responsive nature, and ease operating in a dynamic, target-driven environment.
• Fluent in written and spoken English.