Head of Demand Generation

About Easygenerator

Easygenerator is a rapidly expanding EdTech scale-up committed to transforming learning with its acclaimed authoring platform. The tool is trusted by global enterprises such as Kellogg’s, T-Mobile, and Siemens, helping them streamline knowledge sharing swiftly and effectively.

As an AI-first organization, we integrate advanced AI technologies in our solutions and internal operations, giving employees practical AI exposure and fostering skills that remain relevant in the future while contributing to a high-impact, fast-evolving product.

Role Summary

The Head of Demand Generation is responsible for overseeing Easygenerator's comprehensive demand generation engine, managing paid acquisition, website strategy, SEO/GEO initiatives, content resources, and conversion processes.

This role transforms product positioning into results-driven demand initiatives that generate qualified pipeline opportunities, enhance brand authority, and optimize funnel conversion throughout the customer journey.

Established as a commercially accountable leader, the individual combines sharp editorial insight, solid understanding of digital design, and robust growth-focused discipline to elevate pipeline quality and company revenue.

Key Responsibilities

• Manage paid, organic, website, and conversion channels end-to-end.
• Interpret growth objectives into actionable priorities and structured roadmaps.
• Consistently deliver marketing-sourced pipeline aligning short-term wins with long-term expansion.
• Drive website architecture, messaging clarity, user experience, landing pages, and conversion rate optimization.
• Collaborate with Product Marketing Management (PMM) to ensure distinct and effective positioning.
• Preserve clarity, trustworthiness, and performance across all customer touchpoints.
• Supervise paid acquisition strategy including allocation of a €2 million-plus budget in line with revenue targets.
• Focus on pipeline and revenue through well-measured attribution methodologies.
• Develop scalable SEO/GEO tactics alongside intent-driven content clusters to build authority and sustain pipeline growth.
• Lead creation of revenue-centered content tailored to buyer journeys and enterprise sales processes.
• Ensure digital design elements enhance differentiation, message clarity, and conversion efficiency.
• Accountable for marketing-driven pipeline objectives and key revenue indicators.
• Formulate quarterly growth strategies and eliminate funnel obstacles.
• Provide leadership to teams handling paid campaigns, content, website development, and design.
• Implement scalable workflows and experimental frameworks to foster continuous improvement.
• Work in close partnership with PMM, commercial teams, and executive leadership.

Qualifications

• At least 5 years’ experience in digital growth within B2B SaaS, including 2 or more years in a leadership capacity.
• Documented success in expanding pipeline and managing budgets exceeding €2 million.
• Deep proficiency in paid advertising, conversion rate optimization, SEO, and GEO marketing strategies.
• Strong editorial judgment coupled with knowledge of digital design and enterprise sales dynamics.
• Data-driven and commercially minded.
• Hands-on experience with AI agents and agentic automation workflows (such as Claude or other large language model-based tools), specifically designing or deploying end-to-end marketing automation systems, beyond casual AI tool usage.

Preferred Qualifications

• Prior involvement in SaaS companies generating annual revenues between €20 million and €100 million.
• Experience working with international SaaS markets.
• Proven ability to collaborate closely with PMM and sales teams.