Growth & Content Associate

About the Role

SANAD Insurance Brokers W.L.L. is preparing to introduce an innovative digital consumer product in Qatar and seeks a proactive, early-career Growth & Content Associate to help establish the product’s market presence and expansion. This position encompasses much more than typical social media responsibilities, focusing on crafting brand narrative, driving content creation, building a community, and executing growth initiatives from inception.

Key Responsibilities

• Contribute to shaping the content strategy, defining the brand tone, establishing campaign themes, and planning the launch calendar.
• Oversee daily content management and community engagement on platforms such as Instagram and TikTok.
• Develop creative concepts, write captions and scripts, and produce photography and short videos.
• Edit and tailor content for multiple platforms utilizing tools like CapCut, Canva, or Adobe software.
• Assist with campaign configuration, creative experimentation, and performance assessments across Meta, TikTok, and Google Ads.
• Use AI responsibly to support research, idea generation, copywriting, graphic design, editing, and content repurposing.
• Monitor relevant metrics and translate insights into improved content strategies and growth experiments.
• Create evergreen instructional content, emails, WhatsApp communications, and other valuable audience resources.
• Collaborate with creators, communities, and related businesses to generate content and form partnerships.
• Capture authentic stories and moments onsite in Qatar.

Candidate Profile

• Exceptional storyteller who understands how to craft content that captures attention, resonates emotionally, encourages sharing, or prompts action.
• Possess between 1 and 3 years of experience in content creation, social media management, growth marketing, community engagement, media, branding, agency, or startup environments.
• New graduates demonstrating practical experience through internships, student group involvement, freelance projects, personal channels, or similar are encouraged to apply.
• Portfolio must showcase original work related to storytelling, copywriting, video, photography, campaigns, or community initiatives.
• Strong written and verbal communication in English; proficiency in Arabic is a major advantage, especially for social content and community interaction.
• Basic understanding of performance marketing with enthusiasm to further skills in Meta, TikTok, and Google advertising platforms.
• Highly organized with reliable execution and capability in juggling multiple responsibilities.
• Proactive, inquisitive, and entrepreneurial mindset toward tasks.

Preferred Qualifications

• Interest or knowledge in automobiles, car culture, or the owner's daily car experience.
• Familiarity with Qatari cultural dynamics and audience preferences.
• Experience cultivating communities, creator networks, newsletters, WhatsApp audience groups, or other owned audience channels.
• Comfortable directing others on camera or participating in content creation when suitable.