Growth and Outreach Associate

About 2070 Health

2070 Health, part of W Health Ventures, is India's pioneering venture studio developing healthcare startups by identifying market gaps and directly participating in idea creation, operations, and strategic growth. Recent ventures include Elevate Now, Nivaan Care, Reveal Healthtech, BabyMD, Everhope Oncology, and Everbright Health.

Role Overview

The Growth and Outreach Associate will oversee the entire outbound engagement process for the studio. This full-time onsite position is a non-client-facing role based in Delhi or Bangalore. It involves managing AI-driven outreach campaigns over email and LinkedIn with full ownership of data acquisition, sending infrastructure, content creation, testing, and analytics.

Key Responsibilities

• Construct targeted prospect lists by researching and sourcing data specific to defined Ideal Customer Profiles (ICP).
• Maintain and clean data through verification, deduplication, and enrichment techniques to ensure accuracy.
• Configure and manage sending infrastructure including domain setup, mailbox warmup, and limitation management, either independently or using platforms like Instantly.
• Monitor email deliverability to diagnose bounce rates, spam filtering issues, and reductions in response rates to optimize campaign effectiveness.
• Craft personalized and engaging cold email copy tailored for a US audience without relying on mail merge placeholders.
• Execute multi-channel campaigns involving sequential touchpoints via email and LinkedIn, including follow-ups.
• Analyze ongoing campaign data, perform tests, and refine approaches to increase reply rates and meeting bookings.

Scope and Work Model

• Support new healthcare company idea validation by identifying and engaging relevant specialists and potential customers to gather actionable insights.
• Expand fund outreach by building relationships with downstream investors and limited partners through researched and personalized communications.
• Operate independently on a project basis, setting priorities after agreed deliverables and timelines, and providing regular progress updates.

AI and Technology Usage

• Apply AI tools such as Claude for scalable personalized research and outreach instead of generic templates.
• Integrate AI automations in workflows using platforms like Clay AI or prompt chains to automate repetitive tasks.
• Use light automation tools such as Zapier, n8n, or scripting to connect and streamline tools.
• Continuously assess and adopt emerging technologies that enhance outreach effectiveness.
• Main software includes Apollo, Clay, Smartlead or Instantly, alongside CRMs like HubSpot.

Professional Growth

This role creates a foundational function at 2070 Health, expected to initially operate solo with potential growth into team leadership based on performance. It offers exposure at the nexus of venture creation, investing, and go-to-market strategy within healthcare innovation.

Candidate Requirements

• Between 5 and 7 years of hands-on experience leading end-to-end cold outreach campaigns that successfully booked meetings.
• Proven responsibility for campaign outcomes such as reply rate, booked meetings, or pipeline development.
• Experience working in early-stage companies managing outreach as a dedicated role; familiarity with larger organizations at scale is beneficial.
• Demonstrated ability to engage US-based prospects with appropriately written, personal cold emails.
• Excellent written English skills enabling crafting of authentic and engaging outreach messages.
• Rapid learner able to onboard with limited ramp-up time.
• Exposure to healthcare domain is advantageous but not essential.

Unsuitable Profiles

• Experience limited to partial campaign activities without owning entire processes.
• Dependency on daily supervision to maintain productivity.
• Significant gap since last hands-on outreach role or currently focused on management without direct execution.
• Experience confined to segmented outreach responsibilities handled by different teams rather than full ownership.