Graphic Designer & Visual Content Specialist

About We Connect

We Connect is an event management company based in Hyderabad, Telangana, delivering comprehensive solutions tailored for brands and organizations. Their expertise includes corporate events, exhibitions, promotions, loyalty programs, sports events, seminars, and experiential marketing efforts. They collaborate closely with clients to design experiences aligned with their brand identity, target audience, and business goals, providing streamlined event planning and execution services.

Role Overview

The company is seeking a skilled Graphic Designer & Visual Content Specialist with over three years of professional experience. This role requires creative ownership of visual communications for both We Connect and its clients. The position is demanding and involves a strong involvement in creative development and execution across social media design, visual content strategy, event creatives, video editing, and brand design.

The successful candidate will interpret communication goals, craft the visual direction, propose creative concepts, and deliver professional-quality execution. Collaboration with the Content Writer, Marketing team, and Team Leader is essential to create integrated campaigns and content that are clear, visually compelling, and engaging.

Creative Responsibilities

The role’s purview includes:

• Social Media Design
• Visual Content Strategy
• Event Design
• Video Editing
• Brand Design

Though social media design is a key component, event creatives and video editing are equally significant parts of the daily duties.

Key Duties

Social Media Design

• Generate original, captivating social media creative concepts.
• Create posts, carousels, promotional content, and diverse digital assets.
• Convert written campaign concepts into powerful visual communications.
• Collaborate closely with the Content Writer to enhance copy and design synergy.
• Adhere to platform-specific design guidelines, dimensions, and styles.
• Focus on audience engagement and retention through impactful designs.
• Maintain visual consistency in typography, composition, and brand identity.

Visual Content Strategy

• Help steer the visual direction of marketing campaigns and initiatives.
• Develop creative concepts aligned with client goals, audience, and brand placement.
• Consider how individual creatives integrate into larger campaign strategies.
• Work jointly with Content Writers to produce cohesive multi-format content.
• Recommend innovative creative formats and visual methods.
• Keep informed about current design and visual communication trends.

Event Creatives & Experiential Design

• Design cohesive visual assets for events, including branding, stage backdrops, exhibition graphics, signage, invitations, certificates, digital screens, and promotional collateral.
• Create consistent event visual themes spanning multiple physical and digital touchpoints.

Print & Production

• Ensure artwork meets professional print specifications, including resolution, color modes, bleed, and typography.
• Prepare print-ready files suitable for various manufacturing needs.
• Coordinate with marketing teams and external vendors to assure production accuracy.
• Effectively communicate with vendors to troubleshoot and preempt print-related issues.

Video Editing & Motion Graphics

• Edit short-form videos and reels tailored for social media platforms.
• Create motion content supporting campaigns and events.
• Produce event and promotional videos using typography, transitions, effects, sound, and pacing to engage viewers.
• Adapt videos for different digital platforms.
• Translate scripts and concepts into visual stories in collaboration with Content Writers.
• Provide input on video direction and visual style as needed.
• Preferred proficiency in Adobe After Effects and Premiere Pro.
• Occasional event attendance to support video production direction may be needed.

Candidate Profile

• Minimum 3 years of professional graphic design experience.
• A robust portfolio showcasing creative originality and professional execution.
• Strong grasp of graphic design fundamentals, including typography, hierarchy, color, and composition.
• Ability to independently develop visual concepts and strategies.
• Experienced in social media design and professional video editing.
• Capable of creating visuals for both digital and physical environments.
• Proficient with Adobe Creative Suite, notably Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
• Experience with AI-assisted design tools is an advantage.
• Canva experience alone is insufficient for this role.
• Preferred educational background includes degrees related to Graphic Design, Fine Arts, Visual Communication, Design, Advertising, or Media.
• Preferred background includes experience with event management, advertising, marketing agencies, corporate brand design, and large-format/event production.

Personal Attributes

• A creative thinker who conceives unique concepts rather than relying on templates.
• Demonstrates originality by crafting a distinctive visual language.
• Committed to timely delivery without compromising on creative quality.
• Ownership mindset, able to manage projects end-to-end and propose improved creative strategies within deadlines.

Working Conditions

This full-time, onsite position is based in Hyderabad, working Monday to Saturday from 10:00 AM to 6:00 PM. Due to event-driven demands, flexibility for occasional extra hours might be required, with compensation provided as per company policies. Employment terms and benefits will be communicated during recruitment.

Career Development

This role offers advancement opportunities into senior graphic designer, creative lead, visual content strategist, art director, or marketing leadership positions based on performance and contribution.

Application Process

Candidates must submit their updated resume and a professional portfolio showcasing graphic design skills, social media designs, event/corporate projects, and video/motion content. A practical design task will assess creativity, originality, conceptual thinking, communication skills, speed, technical ability, and polished output quality during the selection process.