Graphic Designer

Job Overview

We are seeking a talented Graphic Designer with at least 1 year of professional experience, preferably in the direct-to-consumer (D2C) beauty, skincare, or lifestyle e-commerce sectors. The position is based in Janakpuri, Delhi and involves creating compelling visual content to support advertising, product listings, packaging, and brand identity.

Primary Responsibilities

• Develop high-performing ad creatives tailored for platforms like Meta, Google, and Instagram.
• Design diverse content types including GIFs, static images, carousels, and video overlays aimed at driving D2C sales.
• Create A+ content and banners for marketplaces such as Amazon, Flipkart, and Nykaa storefronts.
• Design product listing visuals emphasizing key ingredient benefits and hero images.
• Assist in crafting minimalist packaging designs including bottles, boxes, inserts, and PR unboxing kits.
• Ensure brand identity consistency across digital and retail channels such as websites, emails, and physical stores.
• Collaborate actively with Performance Marketing and Content teams to align creative output.
• Continuously optimize creatives by analyzing click-through rates, conversion metrics, and overall campaign effectiveness.

Required Qualifications and Skills

• At least 1 year of graphic design experience, ideally within D2C beauty, skincare, or lifestyle e-commerce brands.
• Expert-level proficiency with Adobe Photoshop, Illustrator, and video editing tools such as Premiere Pro or After Effects.
• Skilled in using design platforms like Figma and Canva.
• Strong grasp of typography, color theory, grid systems, and visual hierarchy principles.
• Ability to produce clean, minimalist design styles that resonate well with Gen Z and Millennial audiences.
• Understanding of performance marketing concepts and capability to craft conversion-driven visual creatives.
• Experience conducting A/B tests on various ad formats and creative assets to maximize effectiveness.
• A robust portfolio demonstrating work on D2C branding, engaging social media creatives, e-commerce graphic design, and typography.

Additional Information

• Location: Janakpuri, Delhi
• Work Schedule: 6 days per week (Monday to Saturday) with half-day on all Saturdays and Sundays off.
• Monthly Salary Range: ₹20,000 to ₹25,000