Graphic Designer
Karrot Cosmetics Private Limited
Delhi-NCR, India · Full Time
Be the first to apply
- Experience
- 3+ yrs
- Salary
- INR 35,000 – INR 50,000 / month
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Bachelor's Degree or Diploma in Graphic Design or related field
- Resume
- Required to apply
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Job description
About Karrot Cosmetics
Karrot Cosmetics Private Limited is a distinguished beauty brand focusing on premium skincare and cosmetic products. The Graphic Designer role is based in Gurgaon and reports to the Marketing Head or Founder within the Marketing/Creative department.
Job Purpose
The Graphic Designer will be responsible for producing visually attractive and brand-aligned creative assets for Karrot Cosmetics. The role focuses on delivering compelling designs across digital, social media, the company website, marketplaces, packaging, and performance marketing channels to ensure consistency and enhance conversion rates.
Key Responsibilities
- Create Instagram content, including posts, carousels, reel covers, and stories.
- Design high-impact advertisements for Meta and Google Ads platforms.
- Develop banners for websites and online marketplaces.
- Design festival and promotional campaign creatives.
- Develop A/B testing variants for marketing campaigns.
- Create landing page graphics and promotional offer banners.
- Design product labels, packaging artwork, and outer boxes.
- Maintain and reinforce the brand’s premium visual identity characterized by Carrot Orange and Beige/White themes.
- Ensure consistency of the brand image across all communications and platforms.
- Preferably handle video editing for Instagram Reels.
- Collaborate closely with marketing and sales teams.
- Meet deadlines for timely creative submissions.
Key Performance Indicators (KPIs)
- Volume of creatives produced daily and weekly.
- Contribution to ad creative performance, particularly click-through rates (CTR) and return on ad spend (ROAS).
- Consistency in upholding brand standards.
- Timeliness of project completion.
- Improvement in social media engagement metrics.
Required Skills
- Advanced skills in Adobe Photoshop, Illustrator, and Canva.
- Basic proficiency in Premiere Pro or CapCut video editing tools preferred.
- Strong grasp of typography principles and color psychology.
- Knowledge of beauty and skincare industry design standards.
- Understanding of performance marketing creative requirements.
- High attention to detail and accuracy.
Qualification & Experience
- Bachelor’s degree or diploma in Graphic Design or related discipline.
- Minimum of three years’ professional experience, preferably within the beauty or FMCG sector.
- A robust portfolio demonstrating design expertise is mandatory.
- Experience working with direct-to-consumer (D2C) brands is advantageous.
Additional Information
This is a full-time role with working days Monday through Saturday. Remote or work-from-home applications will not be considered. The position is based onsite in Gurgaon.
Salary Range: INR 35,000 - 50,000 per month.
Minimum education
Bachelor's Degree