Graphic Designer

About the Company

Barcode Entertainment: Strategic Brand Solutions, located in Mumbai, is an influential leader in India's influencer marketing space. Partnering with top-tier brands and influencers, Barcode delivers impactful results. As a part of YKONE, the company is extending its presence globally, innovating the influencer marketing arena worldwide. Their mission is to make brands not only visible but emotionally resonant through inventive strategies, creativity, and market insights.

Role Overview

We seek a creative and meticulous Graphic Designer to transform brand ideas and campaign themes into compelling visual assets. Collaborating closely with creative, influencer marketing, and account teams, this role focuses on designing for social media, digital campaigns, presentations, and brand communications.

Key Responsibilities

• Produce creative visual designs for social media posts, stories, reels, campaigns, and digital channels.
• Develop visual concepts that align with campaign briefs, brand guidelines, and communication goals.
• Create campaign materials including assets, pitch decks, presentations, mood boards, and marketing collateral.
• Work jointly with copywriters, creative strategists, video editors, and account managers to implement campaigns.
• Ensure designs are adaptable across multiple formats and platforms while maintaining brand integrity.
• Contribute to influencer marketing campaign visuals and supporting materials.
• Engage in brainstorming sessions to generate innovative ideas for campaigns and branding communications.
• Manage multiple projects effectively and deliver within deadlines.
• Keep up-to-date with latest trends in design, social media formats, typography, and visual aesthetics.
• Ensure all outputs adhere to high-quality standards and brand consistency.

Qualifications and Skills

• 1 to 3 years experience in graphic design, preferably within an agency, digital marketing, advertising, or media setting.
• Proficient in Adobe Photoshop and Illustrator.
• Familiarity with After Effects, Figma, Canva, or similar design applications is a plus.
• Strong command of typography, color theory, composition, layout, and visual narrative techniques.
• Awareness of social media design specifications and digital content requirements.
• Ability to comprehend briefs and translate into compelling visual concepts.
• Excellent attention to detail and capacity to thrive in a high-pressure, dynamic environment.
• A compelling portfolio demonstrating expertise in social media visuals, campaigns, branding, and digital design is essential.