Google Tag Manager and Google Analytics 4 Developer

About the Role

We are looking for a seasoned Google Tag Manager (GTM) and Google Analytics 4 (GA4) Developer with over 6 years of experience in digital analytics setup, tag management, and eCommerce tracking. This role involves crafting complete analytics solutions, building scalable data layers, configuring GTM setups, and producing actionable insights for online retail environments. The position requires collaboration with business stakeholders, product owners, marketing teams, and developers to foster data-informed decision-making processes.

Key Responsibilities

• Devise, set up, and sustain tracking frameworks utilizing GTM and GA4.
• Handle configuration of tags, triggers, variables, and custom event tracking on websites and mobile web apps.
• Design and implement scalable Data Layer frameworks to support analytics architecture.
• Create detailed tracking specifications and documentation for implementations.
• Ensure precise collection of customer interaction and conversion metrics.
• Execute and maintain GA4 Enhanced eCommerce tracking including product impressions, details, search events, cart modifications, checkout progression, campaigns, purchases, refunds, and cancellations.
• Analyze user journeys, detect abandonment points, analyze conversion funnels, and assist business units in comprehending customer behaviors and sales results.
• Construct analytics dashboards leveraging Looker Studio, GA4 reports, and preferably BigQuery.
• Track KPIs such as revenue, conversion rates, cart abandonment, customer acquisition, and campaign effectiveness.
• Offer strategic recommendations to optimize digital experiences and conversion rates.
• Conduct thorough QA and validation procedures using GTM Preview Mode, GA4 DebugView, Chrome DevTools, and Tag Assistant.
• Troubleshoot and resolve discrepancies in data capture and ensure adherence to analytics governance rules.
• Integrate marketing and advertising platforms like Google Ads, DV360, SA360, Meta Pixel, LinkedIn Insight Tag, and Floodlight Tags to facilitate campaign attribution and marketing performance analysis.
• Collaborate closely with Product, Marketing, UX, and Development teams to gather analytics requirements and guide implementation practices.

Required Technical Expertise

• Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Enhanced eCommerce tracking setup
• Data Layer design and implementation
• Event and conversion tracking methodologies
• JavaScript programming and HTML5/CSS3 knowledge
• Cross-domain tracking and cookie consent management
• Analytical reporting utilizing GA4 Explorations, Looker Studio, and Google BigQuery
• Experience with eCommerce platforms such as Shopify, Salesforce Commerce Cloud, Adobe Commerce/Magento, CommerceTools, SAP Commerce Cloud, and custom headless commerce systems
• Debugging and testing tools including Google Tag Assistant, Chrome DevTools, Jira, Confluence, and Postman

Preferred Skills

• Proficiency in BigQuery SQL
• Server-Side GTM implementation
• Consent Mode version 2 knowledge
• Experience with Customer Data Platforms like Segment, mParticle, or Tealium
• Use of A/B testing platforms such as Optimizely, VWO, Adobe Target
• Familiarity with headless commerce architectures
• Understanding of marketing automation and customer data platform integrations

Experience Requirements

• At least 6 years in digital analytics project implementation
• A minimum of 3 years working hands-on with GA4 and GTM tools
• Extensive experience with large-scale eCommerce analytics environments
• Proven track record in full customer journey and conversion tracking solutions
• Background working with global stakeholders on enterprise-level digital initiatives

Additional Information

Location options include Kochi, Chennai, Bangalore, and Trivandrum within India. Total professional experience should range from 8 to 12 years. This is a full-time onsite role based in Kochi, Kerala.