Google Ads Policy Team Lead

About the Role

We are seeking an experienced Policy Team Lead to supervise the policy and compliance operations within our AdTech division located in Kirti Nagar, New Delhi. This position requires ensuring that all publisher websites, landing pages, ad creatives, advertisements, placements, and monetization strategies adhere strictly to Google policies, platform regulations, and our internal quality benchmarks.

The role demands close collaboration with management and teams including Media Buying, Ad Operations, Content, Publisher Management, and Technology to proactively identify policy risks and mitigate them.

Key Responsibilities

• Evaluate publisher websites, landing pages, advertisement creatives and placements, and traffic origins for adherence to policy guidelines.
• Ensure compliance with Google Ad Manager, AdX, AdSense, AFS/RSOC, and related monetization policies.
• Conduct comprehensive audits before onboarding publishers and subsequent periodic checks post-launch.
• Assess content quality, ad placements, user experience, risks of accidental clicks, and traffic legitimacy.
• Review advertising creatives, headlines, and landing pages before campaign activation.
• Detect high-risk content such as misleading claims, clickbait, fraudulent offers, restricted materials, and deceptive content.
• Develop and update policy checklists and standard operating procedures for auditing and reviews.
• Lead daily tasks and productivity management of the Policy Team.
• Provide training to team members on new policies and compliance requirements.
• Monitor cases including approvals, rejections, pending reviews, and escalations.
• Flag and escalate issues related to high-risk publishers, campaigns, or traffic sources.
• Produce detailed audit reports and risk assessments with actionable recommendations.
• Collaborate effectively with internal departments to resolve policy concerns expediently.

Required Qualifications and Skills

• Strong foundation in Digital Advertising and AdTech landscapes.
• Familiarity with Google Ad Manager, AdSense, AdX, AFS or publisher monetization platforms is beneficial.
• An acute understanding of risks linked to websites, content, creatives, and ads from compliance standpoint.
• Exceptional attention to detail complemented by analytical thinking.
• Proven decision-making skills and a logical approach to problem-solving.
• Adept at articulate communication and detailed report generation.
• Proficiency in Google Sheets and Microsoft Excel for data tracking and analysis.
• Experience overseeing team operations and managing escalations diplomatically.
• Ability to perform effectively under pressure and adhere to deadlines.

Preferred Experience

Prior experience in areas such as Policy, Compliance, Trust & Safety, AdTech, Digital Advertising, Publisher Monetization, or Performance Marketing will be regarded favorably.