Google Ads Manager

About the Role

We are seeking a seasoned Google Ads Manager with over three years of practical experience in managing and optimizing paid search advertisements to boost business outcomes.

Primary Responsibilities

• Design, oversee, and refine Google Ads campaigns across various formats including Search, Performance Max, Display, YouTube, and Remarketing.
• Conduct comprehensive keyword research and develop campaigns aligned with user search intent.
• Create and experiment with ad copy aimed at achieving high conversion rates.
• Continuously monitor and fine-tune budgets, bids, keywords, search terms, and audience targeting.
• Enhance critical campaign metrics such as cost per click (CPC), click-through rate (CTR), conversion rate, cost per acquisition/lead (CPA/CPL), and return on ad spend (ROAS).
• Implement and troubleshoot conversion tracking setups utilizing Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Analyze search term reports to regularly identify and exclude ineffective keywords.
• Perform A/B testing on ads, landing pages, bidding tactics, and overall campaign architecture.
• Detect underperforming campaigns and apply strategic improvements.
• Generate clear and insightful performance reports and effectively communicate findings.
• Manage multiple client accounts efficiently while meeting deadlines and performance goals.
• Keep abreast of the latest policies, platform updates, and features released by Google Ads.

Required Qualifications and Skills

• A minimum of three years' verifiable experience managing Google Ads campaigns.
• Proven expertise in running lead generation campaigns, preferably for local or service-oriented businesses.
• In-depth understanding of Google Ads campaign frameworks, keyword match types, bidding methods, Quality Score, and conversion enhancement strategies.
• Hands-on experience with Google Tag Manager and GA4.
• Strong analytical capabilities to interpret campaign data and make performance-driven decisions.
• Experience handling significant monthly advertising budgets.
• Exceptional attention to detail with the ability to identify and eliminate inefficient ad expenditures.
• Proficient written English and communication skills.
• Ability to work independently managing several accounts simultaneously.

Preferred Experience

• Familiarity with Local Services Ads platforms.
• Skill in managing call tracking and call-centered advertising campaigns.
• Knowledge of landing page design and optimization for better conversion rates.
• Experience using Google Ads Editor tool.
• Exposure to industries like moving, towing, home services, legal, healthcare, or other local businesses is advantageous.

Additional Information

Candidates should be prepared to showcase prior campaign outcomes and describe the strategic methods employed to increase lead numbers, reduce cost per lead, and maximize the return on ad expenditure.