Google Ads Expert

About CFA Master

CFA Master is a complimentary platform designed to aid candidates preparing for CFA Level 1 exams by providing a well-structured dashboard. This platform centralizes a variety of study materials including notes, formula sheets, flashcards, practice questions, cheat sheets, mind maps, and a comprehensive mock exam sorted by curriculum topics, enabling efficient study and progress tracking. The organization is dedicated to delivering accessible and premium-quality resources for CFA aspirants worldwide.

Role Overview

This full-time remote position is aimed at a Google Ads Expert who will manage planning, creation, and optimization of Google Ads campaigns. The goal is to increase qualified traffic, enhance user registrations, and boost engagement on the CFA Master platform. Responsibilities include conducting keyword research, audience segmentation, managing bids and budgets, performing A/B tests on advertisements and landing pages, and consistently monitoring campaign performance using Google Ads and Google Analytics. The role requires creating insightful reporting dashboards, analyzing campaign data thoroughly, and providing data-backed recommendations to maximize return on investment. Collaboration with product and content teams is essential to ensure campaigns are synchronized with new curriculum module releases, promotions, and user acquisition objectives.

Qualifications

• Expert-level proficiency in Google Ads encompassing Search, Display, and YouTube ads, with hands-on experience managing full-cycle performance campaigns.
• Competence in digital analytics platforms such as Google Analytics, including conversion tracking and basic analysis of user funnels.
• Skilled in conducting keyword research, segmenting audiences, and optimizing bids and budgets aiming for ROI maximization.
• Capable of creating, testing, and enhancing advertising copy and creatives that resonate with educational or exam preparation audiences.
• Experience in running user acquisition campaigns in sectors such as SaaS, EdTech, or subscription-based services is a significant advantage.
• Comfortable handling spreadsheets and setting up dashboards for KPI tracking and clear communication with stakeholders.
• Strong communication skills, written and verbal, with the ability to work autonomously in a remote work setting.
• Familiarity or exposure to the CFA curriculum, finance education, or financial services is favorable but not mandatory.
• Possession of a bachelor's degree in Marketing, Business, Analytics, or a related discipline, or equivalent relevant experience.