General Manager - Nigeria

About Taptap Send

We are crafting the premier cross-border fintech platform targeted at emerging markets, with the aim to empower families, boost local economies, and transform access to financial services for millions. Since launching in 2019, our operations have expanded across six continents, servicing both the busiest and underserved remittance corridors. Our strategy capitalizes on the shift from traditional banking to mobile-based digital finance, reaching regions previously neglected by conventional systems. The company's next phase involves developing an integrated network of services tailored specifically for diaspora communities, including local card offerings and enhanced savings and payment features.

Founded by Harvard alumni with prior successful ventures, including Segovia and GiveDirectly, and backed by leading investors like Spark Capital and Reid Hoffman, our team includes top talent from Bain, Google, McKinsey, Uber and others. We maintain a global team with over 250 professionals representing more than 50 nationalities and languages, driven by core values of ownership, impact, humility, and compassion.

Role Overview

As General Manager for Nigeria, you will spearhead the expansion and scaling of supply-side partnerships and user growth within the Nigerian market. This leadership role involves overseeing all facets of market growth, encompassing customer acquisition and retention, pricing strategies, user research, product quality improvement, customer experience enhancement, and fostering team development and coaching. You will hold full P&L responsibility, ensuring achievement of growth and profitability objectives while positioning Taptap Send as the foremost remittance solution for Nigeria. Reporting directly to the Growth Director for Africa, you will also build and manage a growth team focusing on sending markets, becoming the internal and external representative for Nigeria.

Key Responsibilities

• Define and execute a strategic vision and operational plan to launch and expand sending and receiving markets in Nigeria.
• Lead local teams ensuring collaborative and timely delivery against set goals.
• Oversee growth-related functions including customer acquisition, retention, pricing, user research, product optimization, customer satisfaction, and talent management.
• Deliver comprehensive reports to executive leadership highlighting progress, insights, and resource requirements, applying a data-driven, test-and-learn approach.
• Innovate strategies to unlock growth opportunities, enhance profitability, and elevate brand recognition.
• Recruit, motivate, develop, and retain a diverse high-performing team.
• Collaborate cross-functionally with stakeholders from Customer Service, Finance, Technology, Legal, Compliance, People Operations, and others.
• Establish trust-based collaborations with diaspora communities and commercial partners to foster growth and improve unit economics.
• Analyze growth, operational, and financial metrics to enhance execution efficiency.
• Propose product enhancements based on market trends, competitor analysis, and customer feedback.

Candidate Requirements

• Preferably based in London or Dubai.
• Willingness and ability to travel internationally as needed for meetings with customers, partners, and team members.
• In-depth understanding and networks within the Nigerian diaspora.
• Advanced skills in stakeholder relationship management.
• Proven experience in building and leading teams effectively.
• Strong analytical abilities with comfort in data-driven decision-making; proficiency in Excel and Google Suite is required, knowledge of SQL, Python, or R is advantageous.
• Between 7 and 15 years of experience within fast-paced, high-growth sectors such as startups, operations, consulting, or finance.
• An ownership-driven mindset focused equally on optimizing individual customer experiences and scaling growth processes.
• A Bachelor’s degree or higher qualification.
• Proficiency in English is required; knowledge of additional languages such as Yoruba, Igbo, or Hausa is beneficial.

Taptap Send Core Values

• Prioritize impact
• Value teamwork
• Accept reality
• Propose solutions
• Exhibit grit to succeed
• Practice proactive candor
• Appreciate detail
• Take ownership
• Promote positive energy
• Embrace enjoyment in work

Diversity and Inclusion

We are committed to equal opportunity employment, cultivating an inclusive and diverse workforce. Hiring decisions are based solely on qualifications, experience, and organizational needs. People from underrepresented backgrounds are strongly encouraged to apply. We also provide reasonable accommodations during the recruitment process where needed and acknowledge that candidates not perfectly fitting every qualification are encouraged to submit applications.