General Manager - FMCG

Position Overview

The General Manager will oversee all facets of business operations, owning the profit and loss responsibilities while steering commercial strategy, sales, marketing, supply chain, finance, operations, and leadership functions. This role requires extensive FMCG industry expertise particularly within the UAE and the wider GCC, demonstrated by a history of driving revenue growth, enhancing profitability, and cultivating effective distribution channels.

Key Duties

• Define and lead business strategy to meet targets for revenue, profitability, and market share.
• Formulate and implement sustainable growth plans that align with corporate objectives.
• Drive organizational success through tactical execution and improving operational standards.
• Establish a results-driven culture prioritizing responsibility and ongoing enhancement.
• Develop sales plans covering Modern Trade, Traditional Trade, Wholesale, E-commerce, and HORECA sectors.
• Broaden distribution networks and nurture critical partnerships with retailers.
• Identify fresh market opportunities and launch product expansion initiatives.
• Analyze market trends, competitors, and customer insights to inform commercial tactics.
• Collaborate with marketing to shape brand strategy and ensure impactful product launches.
• Oversee trade marketing and promotional campaigns to boost brand visibility and consumer engagement.
• Manage supply chain activities including procurement, logistics, inventory control, and demand forecasting to ensure operational efficiency.
• Maintain product availability and service quality while optimizing cost structures.
• Control the company's P&L, balance growth with profitability, and prepare budget forecasts and strategic plans.
• Track key performance indicators and introduce corrective measures as needed.
• Lead and develop cross-functional leadership teams, setting performance goals and succession plans.
• Promote interdepartmental collaboration.
• Manage relationships with key stakeholders including customers, distributors, suppliers, and partners.
• Represent the company at industry events and senior management meetings.

Candidate Profile

• Bachelor’s degree in Business Administration, Marketing, Finance, Supply Chain, or related fields; MBA is highly desirable.
• At least 15 years of progressive experience in FMCG, with minimum 7 years in senior leadership roles such as General Manager or equivalent.
• Demonstrated full P&L management experience within the UAE and GCC FMCG sectors.
• In-depth knowledge of Modern Trade, Traditional Trade, distributor management, and route-to-market methods.
• Experienced in leading multifunctional teams across sales, marketing, supply chain, operations, and finance.
• Strong commercial acumen, financial insight, and strategic planning skills.
• Excellent leadership, negotiation, communication, and stakeholder engagement capabilities.
• Fluent in English; Arabic language skills are advantageous.

Core Competencies

• Strategic Leadership
• Commercial Excellence
• P&L Oversight
• Business Transformation
• Revenue Expansion
• Market Growth
• Distribution Channel Strategy
• Operational Effectiveness
• Supply Chain Management
• Financial Expertise
• Change Leadership
• Team Development
• Customer Relationship Management
• Analytical Decision Making

What We Provide

• A competitive executive-level compensation package.
• Performance-linked annual bonus incentives.
• Leadership opportunity within a growing FMCG enterprise impacting the region.
• Executive role with strategic decision-making influence.
• Professional advancement and long-term career growth prospects.