General Manager - Business Development

About Sandhya Eye Hospitals

Since its inception in 1986 by Dr. M. N. Raju, Sandhya Eye Hospitals has been delivering quality ophthalmic care in coastal Andhra Pradesh, known for its affordable services, clinical excellence, and patient-focused approach. The hospital has extended its reach to Visakhapatnam, maintaining international-level care standards while offering accessible pricing. Now poised for further expansion, the hospital aims to develop new specialized departments and complementary healthcare verticals.

Role Overview

The full-time, on-site General Manager - Business Development based in Vijayawada will lead the hospital's growth initiatives. This position demands an entrepreneurial leader to identify new revenue streams, cultivate strategic partnerships, and oversee the launch and scaling of new services by collaborating with senior leadership and departmental heads.

Key Responsibilities

• Design and implement business growth strategies aligned with hospital objectives.
• Discover and target new markets, client segments, referral sources, and revenue possibilities.
• Create comprehensive annual and quarterly plans with defined revenue, volume, and profitability goals.
• Enhance patient acquisition, retention, and referrals across departments.
• Forge and maintain robust relationships with doctors, corporates, insurers/TPAs, and referral networks.
• Evaluate and initiate new clinical departments, specialized centers, and related healthcare services through market research and feasibility analyses.
• Develop detailed business cases addressing market potential, investments, resources, pricing, and financial projections.
• Coordinate with clinical, finance, marketing, and operations teams to successfully launch new verticals.
• Formulate go-to-market and patient acquisition strategies for new offerings and monitor their performance.
• Identify strategic partnerships with hospitals, medical professionals, diagnostics, corporate sectors, insurers, and TPAs, facilitating referral programs, joint ventures, and collaborations.
• Lead negotiations and secure mutually advantageous contracts.
• Drive sales and revenue growth through structured lead generation, business process monitoring, and collaboration with marketing teams.
• Build, guide, and mentor the business development and sales team, setting KPIs and fostering a culture of accountability and performance.
• Prepare periodic reports and dashboards to analyze market trends, competitor behavior, patient data, and financial outcomes, recommending growth opportunities.
• Manage commercial contracts and maintain long-term partnerships.

Qualifications and Skills

• Bachelor's degree in Business Administration, Marketing, Healthcare Management, or related discipline; MBA preferred.
• 5 to 10 years of experience in business development, sales, strategy, or healthcare management.
• Proven track record launching new departments or business verticals.
• Strong relationship building, contract negotiation, and sales growth expertise.
• Good commercial insight with strong analytical and communication capabilities.
• Independent, proactive approach to identifying and executing opportunities.
• Leadership experience, particularly in motivating and developing teams.
• Healthcare industry experience is advantageous.
• Proficient with MS Office or Google Workspace and business analytics tools.

Ideal Candidate Profile

The desired candidate will have an entrepreneurial mindset, capable of steering new business development beyond routine sales efforts. They should skillfully evaluate commercial potentials, design strategic plans, liaise across stakeholders, and execute initiatives from concept to realization. Experience with healthcare expansion, hospital business development, and multi-specialty service growth is highly desirable.