General Management Director - SodaStream Australia

Overview

The General Management Director role at SodaStream Australia reports directly to the Chief Business Officer for APAC, Middle East & Latin America, spearheading the brand's next growth phase within Australia. As part of PepsiCo, SodaStream is a global pioneering leader in home carbonation, present in 45 countries and sold in over 80,000 retail outlets worldwide.

This position demands a commercially focused and entrepreneurial leader who thrives in dynamic settings, fosters innovation, and champions sustainable growth. The director will be instrumental in shaping the Australian growth strategy, enhancing commercial performance, reshaping workplace culture for psychological safety, and solidifying market leadership.

Responsibilities

• Take full ownership of the Australian business's overall performance, including profit and loss accountability.
• Design and implement strategies that boost revenue, profitability, and increase market share.
• Lead Sales, Marketing, and eCommerce functions, collaborating closely with Finance, HR, Supply Chain, and Cylinder operations departments.
• Promote organizational efficiency, operational excellence, and cultivate a culture centred on agility, accountability, innovation, and enjoyment at work.
• Uncover new business opportunities, reinforce customer relationships, and drive consumer adoption by focusing on long-term customer value.
• Recruit, develop, and sustain high-achieving teams within an inclusive, respectful, and growth-focused environment.
• Utilize data analytics and consumer insights to guide strategic decisions and optimize business outcomes.
• Work collaboratively across departments to implement cross-functional initiatives that enable sustainable expansion.
• Embody and advocate for SodaStream's purpose-driven mission and sustainability-focused business approach.

Qualifications

• Extensive experience in General Management overseeing operations comparable in scale and complexity.
• Track record of driving substantial business growth and leading commercial transformations.
• Familiarity with global, matrix-structured organizations.
• Strong expertise in Sales and Marketing leadership.
• In-depth understanding of the Australian consumer market and retail sector.
• Preferred experience within FMCG or related fields such as consumer goods, retail, or home appliances.
• Proficient in digital marketing strategies and eCommerce platforms.
• Strategic mindset combined with a pragmatic approach to execution.
• Proven leadership skills with capability to inspire and develop high-performance teams.
• Robust commercial insight, stakeholder engagement, and communication abilities.
• Innovative, entrepreneurial, and adaptable to fast-paced environments.
• Passionate about brand building, team leadership, and making positive impacts on consumers and the environment.
• Fluency in English is mandatory.