GCC Content Strategy Lead

About the Role

Join Canva's mission to empower the world to design as we expand rapidly, boasting over 250 million monthly active users worldwide. We're seeking a GCC Content Strategy Lead based in Dubai to drive content as a key growth lever within the MENAP region, partnering closely with the Country Manager, Design Lead, and cross-functional teams to deliver localized content that fuels user acquisition, retention, and revenue.

Key Responsibilities

• Develop and implement strategic content plans tailored to the GCC market, focusing on content relevance, scale, and measurable business outcomes.
• Ensure content aligns with Canva’s quality benchmarks and resonates culturally with the target audience.
• Collect and integrate feedback from sales teams, partners, and local colleagues to continuously refine content strategies.
• Manage content performance metrics, optimizing discovery, editorial placement, and user engagement.
• Lead editorial initiatives and identify cultural moments to activate content in partnership with Marketing, Social, and PR teams.
• Collaborate effectively with MENAP leadership and local teams to align priorities and overcome execution challenges.
• Build and nurture relationships with creators and partners to foster a vibrant local content ecosystem.

Candidate Profile

• Possess 3 to 5+ years of experience in content strategy, regional operations, partnerships, or related roles within fast-growing content, media, or technology firms.
• Have an in-depth understanding of local content trends, user preferences, and cultural nuances within the GCC or MENAP region.
• Exhibit a pragmatic and solutions-oriented approach, balancing strategic planning with tactical execution.
• Demonstrate excellent stakeholder management skills capable of coordinating cross-functional teams.
• Thrive in dynamic, fast-changing environments, showing adaptability and resilience.
• Have strong analytical competencies to assess content effectiveness and drive strategy improvements.
• Experience managing production workflows, partnerships, and supporting creator communities.
• Proficiency in the Arabic language coupled with cultural insights relevant to the region.

Learning and Development Opportunities

This role offers exposure to high-level strategy, operations, and AI-powered content innovation within a leading technology company. You will collaborate with senior leaders and cross-regional teams to solve complex challenges impacting millions of users. Additionally, you will acquire advanced strategic thinking, operational scaling skills, and professional growth through specialized programs and mentorship in a supportive environment.