Games User Researcher

Overview

Join MOONTON Games as a Games User Researcher to influence player experiences throughout Southeast Asia by offering localized market and player insights. Collaborate with headquarters and regional teams to convert research outputs into actionable strategies that enhance game development and publishing outcomes.

Key Responsibilities

• Conduct both qualitative and quantitative user research across Southeast Asia, supporting HQ and regional publishing teams with actionable insights to guide publishing and product strategies.
• Enhance understanding of local game markets and player behaviors, regularly providing detailed audience and market insights to HQ business units and the research team.
• Work cross-functionally with data analytics, user operations, and other departments to consolidate resources and promote effective implementation of research findings.
• Lead and manage offline qualitative research projects within the region, overseeing study design, execution, quality control, and problem solving during fieldwork.
• Develop and expand recruitment channels for participants, integrating player contact data from both in-game and external sources and improving recruitment systems.
• Maintain and grow overseas vendor partnerships and resources to support research activities.

Candidate Requirements

• A bachelor's degree or higher in Psychology, Social Science, Marketing, or a related discipline.
• Between 1 and 3 years of experience in user or market research, with demonstrated ability to independently lead or significantly contribute to end-to-end qualitative and quantitative studies; gaming or internet industry experience is advantageous.
• Expertise in qualitative interviewing, including independent development of discussion guides, facilitating sessions, and probing deeply; skilled in quantitative techniques such as survey conduction and data analysis.
• Strong execution skills and a self-driven approach capable of managing research projects with minimal supervision while resolving issues effectively.
• Practical knowledge and application of AI tools in research workflows, including transcription, coding, qualitative analysis, report creation, and translation, with ongoing exploration of AI uses.
• Excellent communication skills, able to independently coordinate with business stakeholders, align research objectives, and drive adoption of findings.
• Fluency in Mandarin and English, with Mandarin required for daily communication and English used for interviews and teamwork; capable of preparing reports in both languages. Proficiency in at least one Southeast Asian language (Indonesian, Malay, or Filipino/Tagalog) is highly preferred, with the ability to conduct qualitative interviews in that language.
• A strong passion for gaming, particularly in MOBA genres, with practical gaming experience enabling a dual perspective as both player and researcher.
• Willingness to travel regularly within Southeast Asia for business purposes.

About MOONTON Games

As pioneers in mobile gaming with flagship titles like Mobile Legends: Bang Bang, MOONTON Games is a leading global developer and publisher committed to innovation and excellence. The company fosters an inclusive and collaborative environment where diverse talents contribute to crafting world-class games enjoyed globally.

Benefits and Perks

• Flexible working hours
• Meal benefits onsite
• Unlimited office snacks and afternoon tea
• Exclusive in-game advantages
• Comprehensive healthcare coverage
• Attractive bonus schemes
• Opportunity to work with an international and dynamic team
• Career advancement and rank promotion programs
• Convenient office location
• Mentorship for smooth onboarding
• Annual company trips and major festival celebrations
• Team-building activities
• Wellness and mental health initiatives
• Educational programs and MOONTON Talks
• Special game-themed gifts on occasions