Full Stack Marketer

About the Role

Cosma is seeking a results-oriented Full Stack Marketer to lead digital marketing initiatives and drive brand awareness, lead generation, and customer acquisition for its healthcare and fertility care services. This position requires managing end-to-end digital campaigns, strategic marketing, and content development across multiple channels.

Key Responsibilities

• Develop and oversee Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads and SEO efforts alongside lead generation activities.
• Formulate marketing strategies aimed at boosting customer acquisition and enhancing conversions.
• Monitor campaign metrics including leads, conversion rates, and acquisition costs performing data-driven optimization.
• Collaborate with healthcare professionals, content creators, and design teams to produce compelling marketing content.
• Handle social media platforms such as Instagram, YouTube, and others to maximize engagement.
• Enhance landing pages and website elements to improve conversion and user engagement.
• Create and implement WhatsApp marketing campaigns and customer engagement follow-ups.
• Investigate influencer marketing opportunities, partnership possibilities, and offline marketing channels.
• Prepare comprehensive reports on marketing performance and adjust campaigns based on insights.

Required Qualifications and Skills

• 3 to 6 years of experience in digital marketing, performance marketing, or growth marketing roles.
• Practical knowledge and management experience with Meta Ads Manager and Google Ads.
• Familiarity with Google Analytics 4, Google Tag Manager, and similar tracking tools.
• Strong grasp of lead generation processes, conversion optimization techniques, and marketing funnels.
• Experience in SEO, social media marketing, and content strategy formulation.
• Excellent analytical abilities along with effective communication and reporting skills.
• Capability to independently conceive and execute marketing strategies.
• Background in healthcare, D2C, or startup sectors is advantageous.

Preferred Skills and Qualifications

• Experience with WhatsApp marketing automation and customer relationship management (CRM) tools.
• Competence in optimizing landing pages and boost conversion rates.
• Familiarity managing content creators, influencers, and conducting offline marketing efforts.
• Proficiency in English and Hindi languages; knowledge of additional regional dialects is beneficial.

Additional Information

Employment is full-time with work locations available in Delhi NCR, Pune, West Bengal, and Telangana. Interested candidates with the relevant background in performance and digital growth marketing are encouraged to apply.