Full Stack Engineer, Web & Martech

About Crimson Education

Crimson Education is a premier college admissions consultancy, boasting over 1,490 Ivy League acceptances and 2,410 admissions to the US Top 15 universities. Their mission is to empower ambitious students to gain entry into leading global universities through expert guidance and data-driven approaches. Crimson's students are seven times more likely to secure Ivy League admissions than their peers. The company has gained notable media attention, including coverage on the Wall Street Journal front page.

Crimson uniquely combines expertise from former Ivy League admissions officers, professors, PhD teaching fellows, science fair champions and judges, and capstone project mentors to provide a comprehensive support system for students. Their services include rigorous application reviews, original research guidance, science fair coaching, and leadership project mentorship. Supported by prominent venture capital firms, Crimson operates in 21 markets worldwide with recent funding valuing the company at USD $640M.

Role Overview

We are seeking an experienced Full Stack Engineer to take ownership of Crimson's marketing website and the associated tracking and attribution infrastructure. This role involves developing features, analytics, and integrations within a large-scale enterprise environment. Collaboration with marketing, data, and product teams is essential to design and implement robust system architectures.

Key Responsibilities

• Develop polished, high-quality user interfaces for a multi-locale headless website using Next.js, Vercel, and Storyblok, covering components, forms, landing pages, and content tools.
• Lead technical SEO efforts including site architecture, metadata, structured data, sitemaps, robots.txt, hreflang tags, and redirects for all locales.
• Implement caching and rendering strategies such as Incremental Static Regeneration (ISR), edge functions, and CDN optimization to ensure fast load times worldwide.
• Manage analytics and conversion tracking across web and advertising platforms to ensure accurate, trustworthy data for decision-making.
• Build and maintain Node.js APIs and webhooks integrating forms with automation tools, CRM systems, Supabase, and Snowflake.
• Establish automated testing and monitoring solutions to detect issues like broken forms, tracking failures, and lost leads proactively.
• Enhance martech systems behind lead management, including auto-prioritization workflows, deduplication logic, and attribution mechanisms.
• Create and maintain clear, up-to-date documentation for all owned systems, leveraging AI tools to streamline the process.

Success Metrics

• Reliable lead attribution with accurate source tagging, UTM parameters, click IDs, and full reconciliation between ad platforms and CRM.
• Quick detection and resolution of failures such as broken forms and tracking discrepancies, minimizing time-to-fix from weeks to hours.
• Rapid page performance meeting Core Web Vitals standards, with page loads under two seconds across target regions.
• Strong SEO foundations maintained without regressions across all locales during releases.
• Comprehensive documentation allowing team members to easily understand and support built systems.
• On-time delivery of the martech roadmap with clean replacement of legacy flows.

Qualifications and Skills

• Minimum five years of professional full stack development experience with balanced expertise in frontend and backend technologies.
• Proficiency in React, Next.js, Node.js, and TypeScript.
• Excellent UI design sensibilities, delivering visually appealing, responsive, and accessible interfaces with attention to detail.
• Hands-on experience deploying on Vercel platform, including advanced caching, ISR, edge middleware, and preview workflows.
• Experience managing large headless websites, preferably with CMS platforms like Storyblok, Sanity, or Contentful.
• In-depth technical SEO expertise demonstrated via past projects.
• Proven track record setting up precise analytics and attribution implementations including Google Tag Manager, GA4, server-side tagging, conversion APIs, UTM parameter management, and consent handling.
• Strong skills in web performance optimization covering caching systems, CDNs, rendering strategies, and Core Web Vitals metrics.
• Comfortable integrating AI-assisted development tools such as Claude Code or Cursor into regular workflows, with diligent code reviewing and testing.
• Clear and effective communication skills with disciplined documentation practices.
• Located in New Zealand or Australia with full legal work rights and ability to work asynchronously across multiple time zones.

Preferred but Not Required

• Experience contributing codebases with AI-generated components and adherence to robust review processes.
• Familiarity with marketing automation and CRM APIs such as Marketo, Salesforce.
• Knowledge of Meta Conversion API, Google Ads offline/enhanced conversions.
• Experience with databases and analytics platforms including Supabase, PostgreSQL, Snowflake, and Metabase.
• Handling multi-locale site requirements including internationalization (i18n) and hreflang management.
• Exposure to high-volume lead generation or educational technology sectors.

Additional Benefits and Culture

• Work in a rapidly expanding startup environment offering flexibility and autonomy over work structure.
• Opportunities for professional growth and role advancement, with 33% of recruitment coming from internal promotions last year.
• An annual $1000 personal training budget supporting continuous skill development.
• Access to an on-staff psychologist and mental health support resources.
• Participation in insightful discussions and workshops designed to boost performance and ambition.
• Adoption of radical candor as the core feedback culture to foster transparent communication.
• A global presence with 28 markets, providing opportunities for remote work or in-office engagement.