Field Sales Representative - FMCG

About Pinchkraft Consumer Products LLP

Pinchkraft Consumer Products LLP is an Indian brand dedicated to essential food products emphasizing purity, authenticity, and ethical sourcing. Founded in Indore, Madhya Pradesh, the company produces everyday kitchen essentials using traditional processing techniques to maintain natural aroma and consistent quality. With plans to broaden its product portfolio and geographic presence, Pinchkraft focuses on delivering pure ingredients through transparent and minimally intervened processes, aiming to become a trusted household brand grounded in strong systems and long-term value.

Role Overview

This position is a full-time, primarily onsite role based in Indore with occasional hybrid working flexibility. The Field Sales Representative will actively engage with retail outlets, distributors, and modern trade stores to promote the brand's FMCG products. Responsibilities include identifying sales opportunities, securing purchase orders, ensuring proper product visibility and placement, and maintaining strong partnerships with channel stakeholders. The role demands execution of localized promotional efforts and gathering market insights regarding competitors, pricing strategies, and customer feedback.

Key Responsibilities

• Achieve assigned sales targets through consistent customer engagement and order acquisition.
• Visit retailers, distributors, and trade outlets to ensure product placement, availability, and brand visibility.
• Conduct local promotional activities to boost product awareness and sales momentum.
• Collect and report market intelligence data including competitor actions, price trends, and customer preferences.
• Maintain detailed records of visits, orders, and sales activities.
• Collaborate with internal teams for inventory management, delivery coordination, and merchandising material support.
• Educate channel partners and end consumers on product features and benefits.
• Ensure compliance with company policies in all interactions and operations.
• Support wider brand-building programs within the designated sales territory.

Qualifications and Skills Required

• Proven experience and strong skills in field sales within FMCG sectors, including route planning and territory management.
• Ability to build and nurture relationships with retailers and distributors effectively.
• Strong negotiation, persuasion, and closing capabilities to drive product uptake and meet sales objectives.
• Effective communication and interpersonal skills for interacting with varied stakeholders.
• Basic competence in data management using spreadsheets or CRM applications for tracking sales and visits.
• Knowledge of FMCG retail dynamics including trade schemes, merchandising, and point-of-sale branding.
• Excellent time management, organization, and problem-solving skills enabling independent fieldwork.
• Preferred background: prior FMCG field sales or retail trade experience, especially in food or grocery categories.
• Minimum education: High school diploma; a degree in business, marketing, or related fields is advantageous.
• Adaptability to a hybrid work mode and readiness for extensive local travel within Indore and surroundings.
• Possession of a two-wheeler with a valid driving license is a plus.
• Fluency in English and local languages spoken in Indore.