F&B E-Commerce Executive

Overview

We are looking for a motivated and skilled F&B E-Commerce Executive to enhance our hotel’s Food & Beverage online presence. This role focuses on providing valuable data insights and analytics to boost revenue and increase profitability across all F&B sales channels.

Key Duties

• Oversee and update the hotel's F&B digital platforms, including the official website and third-party ordering and dining services such as GrabFood, Foodpanda, Deliveroo, Chope, and Eatigo.
• Ensure menu listings are regularly reviewed for accuracy, keeping product details, pricing, availability, visuals, and promotions consistent across platforms.
• Track online orders and monitor customer feedback, reviews, and ratings to respond promptly and handle service recovery when needed.
• Design, execute, and manage digital marketing promotions and campaigns with the goal of increasing sales, customer engagement, and site traffic.
• Analyze campaign outcomes and customer responses to glean insights and suggest improvements for future initiatives.
• Compile and present detailed weekly and monthly performance reports on e-commerce activities, highlighting trends and critical focus areas.
• Collaborate closely with Marketing and Design departments to create promotional content and digital assets supporting online campaigns.
• Stay informed about industry trends, competitor strategies, and new digital platforms to identify growth opportunities.
• Assess and propose new e-commerce technologies or platforms to improve customer experience, streamline operations, and enhance revenue.
• Perform other related tasks as directed by management.

Qualifications and Skills

• Possesses at least a Diploma in Business Administration, Marketing, or related discipline.
• Minimum of one year experience managing accounts in the F&B and E-Commerce sector.
• Ability to thrive in a fast-moving, dynamic work environment.
• Self-motivated with the capacity to work both independently and collaboratively as part of a team.
• Proven experience formulating digital marketing strategies that increase leads and revenue through e-commerce channels.
• Proficient with Microsoft Office suite and experienced in leveraging AI-based tools.