External Relations Professional - Media Relations

About the Role

IBM is a global leader in technology innovation, committed to transforming businesses and society through advanced technologies. Within IBM's Marketing, Communications & Corporate Social Responsibility (MCC) team, this role contributes to shaping the company’s brand narrative across various stakeholders including clients, partners, media, and IBM employees. Joining this team means engaging collaboratively with creative and passionate professionals in a culture that supports openness, trust, teamwork, and personal growth.

Key Responsibilities

• Develop and execute external communication strategies that enhance IBM's brand reputation and facilitate business expansion.
• Foster and maintain strong connections with premier business, technology, and industry-specific media to achieve impactful press coverage.
• Craft persuasive narratives, messaging frameworks, and thought leadership initiatives that boost IBM’s presence in the market.
• Collaborate with business leaders to highlight client success stories and pioneering market use cases.
• Engage strategically with media and relevant influencers to deepen their understanding of IBM’s strategies, offerings, and unique differentiators.
• Advise senior executives and stakeholders on best practices for media interaction, messaging, and communications.
• Monitor industry trends, emerging challenges, and competitor activity to identify proactive communication opportunities.
• Work across teams to design and implement integrated communication campaigns that yield measurable results.
• Utilize data and analytics to assess campaign effectiveness and continuously refine communication strategies.

Qualifications and Experience

• Master's degree preferred.
• At least 8 years of demonstrated experience in corporate communications, public relations, or technology communications with a focus on external relations.
• In-depth knowledge of India’s technology ecosystem, encompassing enterprise technology, artificial intelligence, hybrid cloud, and digital transformation.
• Strong history of formulating and leading strategic media relations initiatives that produce tangible business results.
• Well-established network with senior editors, technology journalists, and influential voices in business and technology media.
• Excellent writing, storytelling, and content creation capabilities, adept at translating complex technical subjects into engaging narratives.
• Analytical proficiency to draw insights from data and metrics for strategy formation and impact measurement.
• Curious and adaptable mindset with quick learning aptitude across diverse technology and business topics.
• Collaborative approach with a proven ability to influence and partner effectively within cross-functional and global teams.
• Proactive, innovative, and strategic thinker thriving in dynamic environments.