Executive PR - B2B

About The Opportunity

The B2B sector thrives on innovation, technology, and impactful ideas that shape various industries such as Technology, SaaS, FinTech, EdTech, Healthcare, professional services, startups, and enterprise businesses. Each business holds a unique narrative capable of influencing public discourse and enhancing credibility.

We seek an Executive PR professional adept at elevating B2B brands to be relevant, trustworthy, and newsworthy. This opportunity is perfect for someone who is passionate about business storytelling, cultivating media relationships, understanding diverse industries, recognizing emerging trends, and creating significant visibility for brands and leaders.

This role thrives in a dynamic agency environment, collaborating with enterprises that drive industry transformation, tackle real-world challenges, and shape business conversations.

Key Responsibilities

• Establish and maintain relationships with journalists specializing in Business, Technology, Startup, FinTech, EdTech, Healthcare, Economy, and Corporate sectors.
• Propose timely, relevant, and insightful story ideas that garner significant media attention.
• Compose press releases, media notes, opinion articles, thought leadership content, founder stories, corporate news, and other public relations materials.
• Keep abreast of business trends, industry changes, market dynamics, new technologies, policy shifts, customer behavior, competitor moves, and sector discussions.
• Collaborate with internal teams and clients to ensure smooth execution of campaigns and maintain proactive communication.
• Support launches related to businesses, products, funding, partnerships, acquisitions, leadership changes, reports, research, events, and other corporate programs.
• Uncover opportunities to tell compelling stories about business growth, innovation, technology, industry developments, leadership, investments, partnerships, and emerging trends.
• Develop and support thought leadership and executive branding for founders, CXOs, and senior executives.
• Assist with media interviews, journalist engagement, roundtables, webinars, conferences, and other business communications.
• Create presentations, media reports, campaign tracking documents, coverage analysis, and basic graphic content using Canva.
• Monitor media mentions and provide actionable insights and recommendations to clients.

Candidate Profile

• Possesses 1 to 3 years of experience in Public Relations or Communications.
• Experience in a PR agency setting is compulsory.
• Background working with B2B, Technology, SaaS, FinTech, EdTech, Healthcare, Startups, Professional Services, Enterprise, or Corporate clients is advantageous.
• Excellent written and oral communication abilities.
• Having established media contacts within Business, Technology, Startup, FinTech, Corporate, Economic, or Digital media is a plus.
• Comfortable operating in environments with tight deadlines while managing multiple tasks simultaneously.