EMEA Scale Campaigns & ABM Manager

Role Overview

Workvivo is advancing a comprehensive account-based marketing (ABM) strategy and seeks a dedicated manager to oversee the initiative from inception to execution. This position serves as a bridge between marketing, sales development representatives (SDR), and account executive (AE) teams, focusing on transforming account intelligence into strategic actions. Responsibilities include identifying key accounts, developing data frameworks, and partnering with sales teams to prioritize efforts and deliver meaningful, timely campaigns.

Team and Objectives

Embedded within the Global Field and Strategic Events group under Growth and Demand Generation, this role concentrates on executing personalized and scalable ABM programs. The remit includes deploying 1:1 targeted accounts, 1:few cluster engagements, and 1:many broad-based initiatives integrating events, digital channels, and field activities. Engagement targets enterprise decision-makers such as CHROs, CIOs, and Internal Communications leaders, aiming to craft compelling marketing interactions that resonate and scale effectively across market segments.

Key Responsibilities

• Oversee Workvivo’s tiered ABM approach encompassing bespoke 1:1 strategic account work, cluster campaigns, and expansive programmatic outreach.
• Develop and sustain an account scoring system alongside an intent data framework to govern tier assignments and progression timing.
• Create and manage integrated multi-channel campaigns combining outbound, paid media, and content marketing to ensure cohesive messaging and engagement.
• Work closely with SDR leadership to translate prioritized accounts into structured sequences, interaction cadence, and outreach tactics.
• Collaborate with AE teams on account planning, establishing shared handoff criteria, and co-owning pipeline generation within target accounts.
• Administer enrichment and intent data infrastructure, including vendor oversight and relationship management.
• Generate reports using account-based performance metrics focused on engagement quality, penetration, and pipeline impact instead of just activity counts.
• Coordinate with Marketing Operations and Revenue Operations to maintain pristine account and contact data, adapting ABM strategies across different regions such as EMEA, LATAM, and APJ, acknowledging regional nuances in execution pace.

Candidate Profile

• Proven experience with account scoring or intent platforms like 6sense or Demandbase in active deployment environments.
• Hands-on knowledge of enrichment and data orchestration tools such as Clay, ZoomInfo, Clearbit, including CRM integrations.
• Proficiency with Salesforce and sales engagement platforms like Outreach, with an understanding of data flows between systems.
• Over six years of demonstrated success managing tiered ABM programs that drive measurable outcomes.
• Direct exposure to SDR functions or working collaboratively alongside SDR and AE teams with shared responsibility for results.
• Ability to effectively communicate complex account and pipeline metrics to stakeholders using clear and accessible language.
• Experience operating across multiple regions or markets with adaptability.
• Track record of evolving early-stage or unstructured ABM tactics into disciplined, tiered frameworks.
• Background in SaaS or B2B technology sectors within organizations that utilize distributed or hybrid sales models.

Salary & Benefits

The position offers a salary range from €59,700 to €95,500 annually. Benefits include a comprehensive program designed to support employees' physical, mental, emotional, and financial wellbeing, foster work-life balance, and encourage community involvement, reflecting the organization's award-winning workplace culture.

Work Environment

This role functions within a structured hybrid work model emphasizing a mix of office-based and remote work tailored to the responsibilities. The hiring organization prioritizes support, empowerment, and fair assessment practices, including accommodations for applicants with disabilities and consistent interview experiences supported by advanced tools.

Company Overview

The employer is a technology leader focused on providing enterprise collaboration solutions, including products for contact centers, phone systems, events, applications, rooms, and webinars. The culture promotes accelerated problem-solving, customer-centric innovation, and personal career advancement within a collaborative, growth-oriented atmosphere.